The Annual 36 Routes Gold Award trophy made its first appearance at the Beijing launch event and received coverage from multiple media outlets.
China’s Annual Self-Driving Tour Routes Grand Prize = Unique Tourism Resources + Innovative Product Design
Evaluation Criteria:
Uniqueness: The combination of attractions or the central attraction of the route demonstrates uniqueness or far surpasses similar options in terms of natural scenery, cultural landmarks, or travel experience.
Innovation: The route features a newly created travel experience that perfectly integrates with the natural and cultural context of the attractions, or coincides with a highly anticipated festival, event, or cultural happening that significantly boosts tourism.
Consumption: The route meets or exceeds consumer expectations in terms of road safety, attraction safety measures, and overall security within scenic areas.
Value: The route offers high cost-performance in sightseeing, accommodation, dining, shopping, and other consumption aspects, ensuring a satisfying visitor experience.
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