On January 7, 2014, a new product launch event themed “Explore the Extraordinary Journey” was held in Beijing. At this event, FEE (Extraordinary Exploration Outdoor Products Co., Ltd.) unveiled its brand-new Discovery Expedition brand’s autumn/winter 2014 collection, featuring three product lines: the SURVIVAL Wilderness Survival series, the DRIVING Driving series, and the CAMPING Camping series.
It is reported that the Discovery Expedition brand originates from Discovery Channel and possesses an authentic exploration cultural DNA, having an innate connection with outdoor sports. Since its launch in 1985, the U.S. Discovery Channel has continuously aired programs covering nature, technology, history, humanities, current affairs, and more, consistently helping people explore the world’s mysteries and satisfy their curiosity. Currently reaching 217 countries and regions globally, with over 1.8 billion cumulative users, it is one of the most widely distributed TV brands in the world. Discovery Expedition hopes to carry forward the spirit of exploration of the Discovery Channel, joining hands with Chinese consumers to begin an “Extraordinary Journey” of exploring “the wonders of nature, the enigmatic aspects of humanity, and resilient vitality.”
SURVIVAL Wilderness Survival Series Fashion Show Photos
The SURVIVAL Wilderness Survival series advocates conquering nature, mastering destiny, and exploring the vastness of the natural world. It is tailor-made for adventurous professional outdoor enthusiasts. While delivering high-end functional quality, its product designs also lead fashion trends: embedded classic LOGO patterns, earth-texture elements, stylish color-block contrasts... It perfectly combines ultimate protection and fashionable design, allowing outdoor enthusiasts to unleash extraordinary courage and harvest boundless excitement with tenacious vitality.
DRIVING Driving Series Fashion Show Photos
The DRIVING Driving series promotes “exploring the enchanting scenery of nature and uncovering the timeless civilizations of humanity.” It is designed for those who pursue a free lifestyle and love road trips, highlighting the personality of freely controlling oneself on the road and mastering a greater life journey. This product line uses functional fabrics, adopts a lightweight design concept, and features a multi-pocket workwear style to bring more comfort and comprehensive protection to outdoor driving activities, fully meeting the needs of road-tripping explorers.
CAMPING Camping Series Fashion Show Photos
The CAMPING Camping series encourages people to step beyond the ordinary and discover that there is another world in rugged wilderness. This series is created for everyday outdoor enthusiasts who seek a tasteful and high-quality lifestyle. The products include a full set of camping gear, and while providing essential outdoor functionality, they also incorporate fashionable elements and emphasize comfort during the trip—perfectly blending travel fashion with outdoor performance to let people get closer to nature and enjoy a delightful camping life.
The Discovery Expedition brand products launched at this new product event integrate themes such as innovation, exploration, urbanity, and fun. While fully leveraging the global extraordinary influence of the Discovery Expedition brand, they truly unearth the brand’s spiritual aspirations and the high-quality intrinsic attributes it represents, bringing consumers the charm of the Discovery Expedition brand with its pure exploration DNA. It is believed that by comprehensively leveraging the strengths of all partners in their respective fields, consumers will be able to enjoy higher-quality functional outdoor travel gear.