On January 7, 2014, the Toread 2014 FW New Product Launch, themed “Only those who dare live truly live – Two Polar Regions, One Expedition in 2014,” was grandly held at Jiuhua Resort. Franchisees from across China, Toread executives, and journalists from major media outlets attended the event.
Speech by Mr. Sheng Faqiang, Founder and Chairman of Toread
Speech by Mr. Peng Xin, President of Toread
At the launch, the Toread brand not only upheld the essence of its existing product lines but also revolved around the theme of “Only those who dare live truly live.” It continued to embrace low-carbon, environmentally friendly design concepts and the latest international trends in outdoor gear, while placing greater emphasis on the application of cutting-edge outdoor technology. The four major product series unveiled at this launch—Travelax for travel, Trekking for hiking, Hero for peak performance, and HIMEX for polar expeditions—not only express individuality but also offer enhanced protection.
Toread Travelax Travel Series
The Travelax travel series, themed “Dare to Live Vibrantly,” promotes the enjoyment of life and is tailor-made for the sunny, comfortable, and relaxing aspects of outdoor travel life. While retaining essential outdoor functionality, it also incorporates fashionable features, emphasizing a more comfortable wearing experience during travel. It perfectly blends travel fashion with outdoor utility to meet the needs of various outdoor scenarios such as road trips, camping, beach activities, and urban exploration.
Toread Trekking Hiking Series
The Trekking hiking series, themed “Dare to Reflect,” encourages thinking about the future. Centered around hiking—the most popular outdoor activity among enthusiasts—the series establishes a representative edge between the hiking movement and the Toread brand. Using functional outdoor materials, lightweight design principles, and designs that better fit Asian body shapes and foot types, the series offers a more comfortable and comprehensive protective experience for daily outdoor activities. It fully caters to the needs of outdoor running, hiking, trail running, and other routine outdoor sports.
Toread Hero Peak Series
The Hero Peak series, themed “Dare to Challenge,” represents the professional quality of the Toread brand. Positioned for high-end extreme exploration sports, it provides comprehensive outdoor protection, featuring high-tech materials and professionally functional designs as its main characteristics. It maximally reflects the advanced outdoor technological innovations from Toread, offering enhanced protection in extreme environments. The series meets the professional demands of outdoor gear for high-altitude mountaineering, extreme trekking, skiing, and other high-intensity outdoor pursuits.
Toread HIMEX Polar Series
The HIMEX polar series, themed “Dare to Transcend,” aims to realize peak dreams. This product line integrates top-tier global technologies and Toread’s polar biomimetic innovations, specifically developing integrated down suits, windproof and waterproof jackets and pants, high-altitude mountaineering boots, high-altitude snow tents, down sleeping bags, and mountaineering backpacks suitable for altitudes of 6,000 meters and above. All products in this series have undergone rigorous field testing and real-world use by internationally renowned mountaineers in high-altitude environments, enduring the most extreme and unpredictable weather conditions. They provide all-around protection for climbers facing fierce winds, severe cold, and other harsh elements.
It is understood that the Toread 2014 FW new products all incorporate the brand’s independently developed “Polar Biomimetic Technology.” This innovation draws inspiration from the superior evolutionary traits of natural organisms and combines them with product concepts to achieve design and R&D breakthroughs, highlighting ultimate functionality. Toread’s “Polar Biomimetic Technology” includes the SAFree functional outsole technology and TiEF fabric technology. SAFree functional outsole technology comprises the SAFree Gripwet biomimetic wetland anti-slip sole and the SAFree Rock rock-resistant durable sole. TiEF is a collective term for Toread’s independently developed, innovative, eco-friendly functional fabric technologies, known for their outstanding properties such as waterproof breathability, hollow insulation, and UV resistance.
As is well known, in the outdoor gear industry, technological innovation is key to securing a place in today’s global market. This season’s new product launch fully demonstrated Toread’s rich variety of product lines as well as its innovation and advancement in outdoor product R&D. As a leading brand in China’s outdoor gear industry, Toread will continue to pioneer a broader future for the domestic outdoor market with its cutting-edge technology, practical product performance, and stylish design philosophy.