During the interview, Zhuo Guang publicly shared for the first time his entrepreneurial story — from university graduate to CEO, how he evolved from an experiential user into an outdoor enthusiast, and how he applied what he had learned to the development of HowToTrip. After joining HowToTrip in 2012, he was committed to developing an outdoor activity platform modeled after Taobao. Following Toread’s strategic investment in 2013, he focused on building a service platform for global outdoor sports and deep immersive travel, helping more people experience the joy of outdoor adventures.