The premier event in China’s fitness and health care industry — the 2014 China (Shanghai) International Fitness, Health, and Rehabilitation Equipment Exhibition (abbreviated as “IWF2014”) — will be grandly held from March 13 to 15, 2014, at the Shanghai World Expo Exhibition Center. Concurrently, on March 12, the “Kangtai 2014 China Massage Equipment Conference” and the “Kangtai China Massage and Health Care Equipment Industry Summit” will take place at the Shanghai Pudong Holiday Inn.
It is reported that the “Kangtai 2014 China Massage and Health Care Equipment Industry Summit” is jointly organized by the Massage Equipment Branch of the China Chamber of Commerce for Import and Export of Medicines and Health Products, Shandong Kangtai Industrial Co., Ltd., and Shanghai Denah Exhibition Service Co., Ltd.
Recently, the Chinese government issued the “Several Opinions on Promoting the Development of the Health Service Industry,” proposing the establishment of a group of well-known brands and healthy, virtuous-cycle industrial clusters in the health service sector. The release of these “Opinions” will make key points of consensus at this summit regarding how the massage and health care equipment industry can leverage its strengths, seize the market opportunities brought by consumption upgrades, meet consumer demands in the era of big health, enhance consumer health awareness, establish a fair and just sales market, and further accelerate the transformation of traditional health approaches and structural adjustments.
It is reported that this year’s 【Kangtai China Massage and Health Care Equipment Industry Summit】 will be themed “Health · Win · Future.” It will invite leaders from the China Chamber of Commerce for Import and Export of Medicines and Health Products, officials from the Chinese Medical Association, State Council counselors, experts from the Drug Administration, as well as leaders and elites from domestic and international massage and health care equipment enterprises. They will engage in discussions and exchanges about the current state and future development of the massage and health care equipment industry. The summit will also deconstruct new pathways for industry development across various aspects such as brand marketing channels. In addition to the theme “Health · Win · Future,” the summit will also present annual awards including the Top Ten Chinese Massage Chair Export Enterprises, the Top Ten Chinese Massage Chair Brands, and the Lifetime Achievement Award for 30 Years of Chinese Massage Equipment. With industry leaders gathering to discuss the future of the industry, this summit is bound to play a catalytic role in leading massage and health care enterprises toward shared and win-win development.
・Summit schedule and content arrangements: