In early 2014, New Century Industrial Group and New Century Hotels & Resorts jointly launched the "Where to Go for Spring Festival – 12 Most Recommended New Century Hotels" themed campaign. Recently, the organizers have prepared an exclusive, customized "Spring Festival feast" for consumers. Centered around these 12 hotels, they have introduced 15 "Where to Go for Spring Festival" special offer package deals via the official website of New Century Hotels & Resorts. These packages offer one-stop services including dining, accommodation, and tours, with discounted prices starting from ¥498. The campaign packages will be on sale until February 28.
As the Year of the Horse approaches, many people have already started preparing for the Spring Festival. With improving economic conditions, ways of celebrating the holiday have become increasingly diverse. Traveling during the Spring Festival has gradually emerged as one of the most popular ways to celebrate. This Spring Festival, amid the still bustling travel rush, the 15 special offer packages from New Century Hotels & Resorts’ "Where to Go for Spring Festival" campaign are like 15 travel plans tailored for everyone, ensuring that your Year of the Horse Spring Festival journey won’t turn into “
It is understood that the 12 New Century Hotels featured in the "Where to Go for Spring Festival" campaign were jointly recommended by New Century Hotels & Resorts and mainstream media professionals across various regions. These 12 hotels are distinctive in their own right, enjoy excellent user reviews, and are surrounded by rich scenic resources. Among the 15 special offer packages is one set in Lishui, known as the "Pure Land of Forests in Southern Zhejiang," with pristine landscapes, elegant simplicity, and beautiful scenery along the way. Ancient villages are scattered throughout, and you can stay at the Lishui Overseas Chinese New Century Mingdu Hotel, take a walk around the Meiyuan Terraced Fields, and experience the long-lost emotions of deep green valleys where mountains, water, terraces, and villages blend harmoniously. The original price of the package is ¥1,240, but now you can get it for just ¥498 on the official website of New Century Hotels & Resorts. Another package is from Changchun, a top destination for ice and snow tourism. In addition to staying at the Changchun New Century Mingdu Hotel and enjoying a buffet featuring both Chinese and international cuisines, you can also cast off the burdens of daily life, put on your ski gear, and hit the slopes for all-day skiing, experiencing a carnival in a winter wonderland. The original price of this package is ¥2,466, but it’s now available for just ¥1,299 on the official website of New Century Hotels & Resorts. Then there’s Pu’er in Yunnan, known as a paradise for vacation and wellness. The Pu’er New Century Meizi Lake Hot Spring Hotel is located within the Meizi Lake Scenic Area of Pu’er, Yunnan, where temperatures are pleasant year-round, nestled against mountains and by water, with picturesque views. You can visit the Tea Expo Garden, taste Pu’er tea, explore the Sun River National Forest Park to discover fascinating flora and fauna in the primeval forest, and experience a dreamy utopia in Pu’er. The original price is ¥2,380, but you can now book it for just ¥800 on the official website of New Century Hotels & Resorts. There’s also the package from Ningbo Jiulonghu, known as the "Shangri-La of Eastern Zhejiang." The New Century Resort Ningbo Jiulonghu is located in the Jiulonghu Scenic Area, boasting beautiful scenery and an exceptionally high concentration of negative oxygen ions. Although the ways of celebrating the Spring Festival have evolved, the traditional value of family reunions remains deeply rooted. The hotel has specially prepared a New Year’s Eve family dinner package, allowing guests to experience the carefree feeling of being "home away from home." The original price is ¥2,666, but it’s now available for just ¥799 on the official website of New Century Hotels & Resorts.
Additionally, the organizers actively utilized new media such as mobile apps, Weibo, and WeChat for brand promotion and online services related to the campaign. They promptly gathered feedback, ideas, and requests from guests to continuously improve and enhance service quality. It is understood that a micro event related to the "Where to Go for Spring Festival" campaign was launched on the New Century Hotels & Resorts Sina Weibo account, attracting over 2,000 netizens to participate in interactions within a single day. One netizen commented, "It’s fantastic that a five-star hotel can launch such an activity. I hope there will be more like this."
A relevant official from New Century Hotels & Resorts stated that the purpose of launching the "Where to Go for Spring Festival" campaign is to create a more home-like and cost-effective vacation experience, enabling more consumers to enjoy both comfortable accommodation and an unforgettable Spring Festival trip. Details of the various packages can be found by visiting the official website of New Century Hotels & Resorts.