Recently, the results of the 2013 "Care Ambassador" selection event organized by New Century Hotels Group were announced. Zhai Zhishuo, a concierge at Beijing New Century Grand Hotel, Sun Fengying, a housekeeper at Kaifeng New Century Grand Hotel, and Fang Yanfei, an executive lounge supervisor at Hangzhou New Century Grand Hotel, were awarded the title of Annual Care Ambassadors. The event selected 11 candidates from the quarterly "Care Ambassadors" of 2013, and the final winners were chosen through a one-week Weibo online vote, with over 68,000 people participating in the voting.
The origin of the "Care Ambassador" selection event can be traced back to 1988. Every year, the hotel holds various evaluations and recognition activities centered around high-quality guest service. The comprehensive "Care Ambassador" selection began in 2006 and has been running for eight years. "New Century Care" is the core service commitment of New Century Hotels, encompassing four aspects: "constant care, efficiency and convenience, meticulous attention, and delightful surprises." The "Care Ambassador" title is awarded to service staff who demonstrate outstanding performance in guest service, based on the core service promise of "New Century Care." Ye Lü, Deputy General Manager of New Century Hotels Group, stated that the selection aims to integrate New Century culture into every pleasant service experience, allowing every guest to fully enjoy New Century Care. The New Century "Care Ambassador" is the highest individual honor for New Century employees and is personally awarded by the general manager.
The "New Century Care" service program is a "compulsory course" for every new New Century employee and also serves as the code of conduct for everyone at New Century. The "Care Ambassador" selection is a classic event of New Century Hotels Group, held quarterly. Candidates are recommended by hotels under the group, and the quarterly "Care Ambassadors" are jointly selected by directors of various functional departments of the hotel group. As practitioners and interpreters of the "New Century Care" service philosophy and spirit, the service stories of "Care Ambassadors" are often promoted as exemplary cases of excellent service at New Century Hotels, providing both employees and guests with a more intuitive and sensory understanding of "New Century Care." The "Corporate World" section of the New Century Travel Industry Newspaper has a dedicated column that publishes the service cases of "Care Ambassadors" every week.
It is understood that the official website of New Century Hotels Group has set up a special page for the 2013 "Care Ambassador" selection event. In addition to showcasing the service stories of each candidate, there is also a photo capturing the work moments of the candidate service staff—whether it’s busy pushing luggage, patiently answering phone calls, or meticulously wiping down room amenities. With warm and clean photographic language, it depicts the caring process carefully presented by each solid and dedicated team. A netizen commented on the official Weibo of New Century Hotels Group, "It’s lifelike and scene-based—regular folks love it. The more I look, the more I want to stay there."
Additionally, during the 2013 "Care Ambassador" selection event, New Century Hotels Group also launched a vote-and-share micro campaign, with over 370,000 netizens participating in forwarding and commenting. Currently, the official Weibo account of New Century Hotels Group has surpassed 783,000 followers.