ISPO is about to enter its tenth year in China. From its debut in Shanghai, where it made a tentative start, to its move to the capital and taking over the entire China National Convention Center — becoming an annual must-attend event in the industry — the 10th ISPO BEIJING, Asia’s Sports & Fashion Expo, will return as scheduled to the China National Convention Center from February 19–22, 2014, bringing even more exciting new features.
Innovative Product Showcase
The 10th ISPO BEIJING will feature a brand-new China NEW zone dedicated to rising Chinese brands. With the vigorous development of China’s sports goods industry, an increasing number of emerging domestic brands and designers are making their mark. Young yet brimming with innovation, they are developing unique and competitive products. Though still relatively unknown, they hold great potential for growth. ISPO BEIJING, together with renowned fabric and material suppliers such as Cordura, proudly sponsors these rising stars, showcasing their uniqueness and potential in the specially designated China NEW zone.
The results of the ISPO Award, the global sports industry’s innovation prize, are set to be announced. At the ISPO Award exhibition area on-site, award-winning products from around the world will be brought to China. Their cutting-edge technology and sustainable development concepts will offer rare inspiration to numerous brands and reflect future design trends in the sports goods industry. Among them, products that win the Asia Product Award will be highlighted, representing outstanding design among current Asian sports brands.
In the Functional Textiles Trend Zone, nearly 300 award-winning products from the ISPO Functional Textiles Trend Award will be on display. Visitors can not only observe these cutting-edge fabrics up close but also touch the exhibits to get a direct feel for the materials. Designers, R&D professionals, and product managers will gain a wealth of inspiration for design and development directions, and may even use the on-site fabrics as references for procuring materials for the next two seasons’ production.
A Grand Celebration for the 10th Anniversary
The past decade has been one of growth for ISPO BEIJING and a milestone for China’s sports goods industry. To celebrate and commemorate ten years of industry development, ISPO BEIJING turned its cameras on ten representative figures to produce the “ISPO: 10 Years Growing with You” series. These figures include Mr. Sheng Faqiang, founder of the Toread brand; Mr. Zhang Heng, founder of Sanfo Outdoor; and mountain guide and mountaineering coach Sun Bin, among others. They will all be present at the expo to celebrate the 10th anniversary of ISPO BEIJING in special ways.
At the same time, specially customized limited-edition silver badges for ISPO BEIJING will be given to those deeply connected with the expo. Whether brands or channels that have grown alongside ISPO BEIJING, or loyal attendees who haven’t missed a single show in ten years, they may receive one of these rare silver badges. This not only represents a deep bond with ISPO but also serves as proof of a decade-long contribution to China’s sports goods industry.
The 10th ISPO BEIJING expo site will also host a grand celebration party. All exhibitors and visitors on-site can join for free to celebrate ten years of industry prosperity with beer and gourmet food.
ISPO: 10 Years Growing with You
Over the past ten years, ISPO BEIJING has developed into a truly international and professional trade platform for sports goods. The 10th edition of the expo will once again welcome MAMMUT, HAGL
Join ISPO to party with new and old friends and seize more business opportunities. The online pre-registration system for ISPO BEIJING 2014 is now live—register now for free entry. For details, visit www.ispo.com.cn/beijing.