On February 23, 2014, the 2014 ISPO ON SNOW DEMO will take place at Wanlong Ski Resort in Zhangjiakou. Well-known American ski brands BCA and Jones, together with clothing brand Patagonia, will jointly participate in this skiing celebration. Organizer CORA Company has specially invited Ming, a certified instructor from the American AIARE (American Institute for Avalanche Research and Education), to share safety tips on backcountry skiing and avalanche rescue knowledge with domestic skiers, and has also invited online participants for hands-on experiences with BCA and Jones products.
The renowned American brand BCA (Backcountry Access) is a world-leading manufacturer of snow safety and rescue equipment. BCA is not only committed to producing safety and life-saving gear but, as a pioneer, is also fully dedicated to promoting safety awareness education and training, as well as researching and writing search and rescue guidelines. BCA believes that safety devices are only part of the solution, and that early-stage safety education is even more crucial. The company actively seeks opportunities to advance backcountry skiing safety education, helping people better understand and appreciate the risks of skiing in the wilderness and reducing the occurrence of accidents.
Jones is a high-end American ski equipment brand. Its founder, Jeremy Jones, is a legendary skier known for alpine skiing. He has won numerous international competitions and has led his team on expeditions to some remote snowy mountains: the European Alps, Norway’s Vestfjella, Austria’s Villgraten Mountains, and Alaska’s Seward Mountains have all been their skiing playgrounds. In 2012, Jones founded his own brand—Jones Snowboards. Leveraging the knowledge and experience gained from backcountry skiing and manufacturing, the Jones team develops the best ski products. Every board they produce reflects a deep love for the sport, with designs focused on functionality and harmony with the environment.
During this BCA avalanche rescue training session, Ming covered various aspects including backcountry skiing preparation, snow terrain analysis, group travel techniques, and avalanche rescue, explaining the technology behind avalanche prevention and emergency response. After the training, a live simulation was conducted so participants could personally experience avalanche rescue operations and the use of BCA avalanche rescue products. Meanwhile, CORA Company showcased the latest Jones snowboards and invited participants to try out backcountry skiing using Jones boards.
Established in 2006, CORA Company has consistently provided high-quality outdoor products to Chinese consumers through its unique understanding of the outdoor industry and a professional team. It has earned the trust of top global brands such as Patagonia, Gregory, KEEN, BCA, and Jones, becoming their official distributor in China. Currently, CORA Company has offices and retail stores in Beijing and Shanghai, over 40 quality dealer partners nationwide, and more than 100 dealer outlets.
Event Start Time: 10:30 AM, February 23, 2014
Event Location: Second Floor West Side, Ski Equipment Hall, Wanlong Ski Resort, Zhangjiakou
Contact Person: Yang Jing
Registration Phone: 18600756514