The annual ISPO BEIJING 2014, the 10th Asia Outdoor & Fashion Trade Show, grandly opened. The outdoor off-road leading brand CAMEL attracted a continuous stream of visitors at the exhibition. The booth was decorated with large 3D panoramic murals, recreating familiar scenes for outdoor enthusiasts such as forests, deserts, and canyons, instantly providing an immersive experience that truly delivered a thrill, vividly expressing the theme concept of “The World’s No. 1 Wilderness.”
2014 will be another year of great strides for China's outdoor community. CAMEL kicked off the new year with the blockbuster news of signing Bear Grylls, and then unveiled heavyweight new products at the ISPO Beijing Outdoor Exhibition. What other surprises await? Stay tuned as we continue to take you through the ISPO BEIJING 2014, the 10th Asia Outdoor & Fashion Trade Show. Keep an eye out for more updates!