Bohegua Functional Children’s Clothing Makes Its First Appearance at ISPO Beijing
From February 19 to 22, 2014, the domestically created functional children's clothing brand “Bohegua pourquoi” made its debut at ISPO BEIJING 2014 (the 10th Asia Outdoor Trade Show and Fashion Exhibition) celebrating its 10th anniversary.
Why
“Bohegua” is an affectionate take on the French word POURQUOI (why). The growth of children is marked by their first questions to their parents—“why?” Their curiosity and desire for knowledge lead them toward maturity.
But “why” is not just a question from children; parents often ask themselves “why” as well. The continuous stream of “whys” in life urges us to think and guides us toward the ultimate questions of our existence.
The founders of Bohegua are all parents themselves, and our shared background in the outdoor industry has led to a natural alignment in philosophy. Just as we would make clothes for our own children, we prioritize safety and comfort in every aspect, while also incorporating thoughtful details that only parents would notice.
We don’t aim to create “miniature” outdoor kids’ wear, nor will we produce “scaled-down” fashion apparel. Bohegua’s functional children’s clothing can be worn on both school days and weekends.
Bohegua’s children’s clothing uses the safest, most comfortable functional fabrics, offering features such as quick-drying, windproof, UV protection, antibacterial, stain-resistant, and breathable properties, caring for children’s growth just like a parent would. Outdoor-functional elements such as reflective strips, built-in storage, and detachable parts are cleverly integrated into stylish designs.
Children wearing Bohegua’s functional clothing stay clean and cool while active, and feel comfortable without sweat or chill when resting. The simple and bright design style highlights the lively nature of children.
“The World of Bohegua” is a parent-child platform dedicated to promoting “green parenting.” Through its official Weibo account on Sina and official WeChat public account on Tencent, it shares valuable content with parents.
The environment in which our generation’s children live is becoming increasingly urbanized, and natural spaces continue to shrink. The opportunities and time for children to truly connect with nature are growing fewer. We firmly believe that nature is the best teacher for children, and parents should adjust their mindset to create more opportunities for their children to engage with nature under limited conditions—observing the growth of plants and animals, hiking and climbing, participating in outdoor activities, and deeply experiencing the true meaning of life embedded in nature.
Take children into nature and closer to the essence of life. Listen to their questions of “why,” and accompany them on a journey of exploration through life.