In December last year, People's Daily Online launched the "2013 People's Travel Awards – The New Era of Tourism Law: Service, Integrity, Win-Win" selection campaign, based on topics of concern to the industry and travelers following the enactment of China’s first Tourism Law. After one month of online voting by netizens across the country and one week of expert judging, eight major awards were presented, along with 37 winning tourism organizations. These included Best Premium Hotel Brand, Best Business Hotel Brand, Best Cruise Service Award, Best Tourism Agency, Best Airline Service Award, Best Overseas Tourism Bureau, Best Tourism Service Award, and Best Online Travel Service Provider.
It is understood that the selection campaign aimed to regulate the tourism market order, improve service quality, and identify the most trustworthy and brand-valuable tourism enterprises and institutions, thereby promoting integrity-driven operations across the industry. The campaign also seeks to guide tourism businesses and professionals in fostering a culture of honesty in the tourism market. For 26 years through all challenges, New Century Hotels Group has remained committed to and practiced the principle of "providing guests with services that perfectly blend Eastern culture and international standards." As a representative of China’s premium domestic hotel brands, the group consistently delivers high-quality services, drives innovation for continuous development, and leads the healthy growth of China’s local hotel brands. Its efforts ultimately earned it the prestigious "Best Premium Hotel Brand Award."
New Century Hotels Group is China’s largest privately-owned high-star hotel chain group, ranking second among the largest hotel groups in China and listed among the world’s top 100 hotel groups. The group operates five product lines: "New Century Grand," "New Century Resort," "New Century Hotel," "New Century Mandarine Plaza," and New Century cultural theme hotels. Currently, the company manages or has contracts for 150 hotels with a total of over 40,000 guest rooms, located across 25 provinces, autonomous regions, and municipalities in China, as well as in Frankfurt, Germany.
Additionally, the awards ceremony featured a roundtable forum on the theme of "Smart Tourism," inviting leading and exemplary smart tourism cities, scenic spots, hotels, and enterprises to share their practical achievements in smart tourism. The forum showcased the advancement and humanized services of smart tourism, with New Century Hotels Group participating in the thematic discussion. The forum responded to the 2014 theme of the National Tourism Administration: the Year of Smart Tourism, strengthening ties between tourism bureaus, renowned tourism enterprises, institutions, and the channel, and supporting business development.