From March 26 to March 29, the 2014 China International Clothing & Accessories Fair will be grandly held in Beijing. As the most influential and largest fashion launch platform in Asia, Shishi will organize a delegation of over 30 independent brands, which will, under the name “Oriental Milan,” present a unified image and design for the first time, creating a 5,000-square-meter “Shishi Pavilion.” This will mark the largest scale of Shishi’s participation in consecutive exhibitions spanning over a decade, making it the biggest and most eye-catching group at the CHIC show. Seizing this opportunity, Saint Gio will also invest heavily in building a 162-square-meter men's brand image exhibition hall at the expo, further elevating its brand image and marking a new chapter in the brand’s development in 2014.
Shishi has long been known as the “Oriental Milan” fashion capital, drawing attention from the government and people both at home and abroad. As a leading brand in the pants industry within this fashion capital, Saint Gio has, after more than 20 years of exploration and development, grown into a leisure and fashion men's wear brand that integrates product R&D, production management, and marketing services. Especially in recent years, supported by emerging sales channels such as e-commerce, Saint Gio is also set to achieve a new upgrade in brand building.
Saint Gio’s spokesperson, Francis Ng
Based on this, Dai [Last Name Unclear], Chairman of Saint Gio, stated in an interview with a newspaper reporter, “We will position ourselves in the domestic market in the second half of the year, facing various competitive resources, to provide customers with an irreplaceable offline experience, aiming to secure a place in the future ‘omnichannel’ sales market of ‘brick-and-mortar stores + online + mobile terminals.’” Meanwhile, Liu Mingjiang, Operation General Manager of Saint Gio, also said, “Saint Gio will continue to appear at major domestic and international exhibitions, such as the upcoming 2014 Shishi Maritime Expo in April, so that more friends in the industry from around the world can witness more new milestones in the brand’s development alongside Saint Gio, contributing our modest efforts to the growth of China’s textile and apparel industry.”