In recent years, China's outdoor products market has developed rapidly, with an annual retail sales total of 14.52 billion yuan and an annual growth rate of 34.94%; the total brand shipment value reached 7.39 billion yuan, with an annual growth rate of 36.1%, making it the world’s third-largest outdoor products market after the United States and Europe. It is worth mentioning that the shipment value of domestic brands (specialty stores) has surpassed that of foreign brands for two consecutive years. The rise of homegrown brands has brought a completely new landscape to China’s outdoor products market. Currently, compared with Europe and the United States, there is still nearly a one-fold gap in the domestic demand-driven growth of the leisure industry in China, which also represents an opportunity for the future development of the outdoor products sector. The market potential of the outdoor leisure industry in China is far from being fully realized. With people’s increasing admiration for outdoor living, the outdoor leisure products market holds promising prospects.
In response to the “expansion-style” development of China’s outdoor leisure market, the 2014 China International (Yiwu) Outdoor & Leisure Products Exhibition will be grandly held at the Yiwu International Expo Center from May 24 to 27, 2014, building on the successful hosting of the 5th China International Tourism Commodities Fair. The exhibition will cover an area of 20,000 square meters, with an expected 400 exhibitors and 50,000 visitors. It will provide a platform for suppliers, distributors, and buyers to showcase, exchange, and collaborate; enhance the technological content of outdoor leisure products; broaden the domestic and international consumer markets for outdoor leisure products; promote the alignment of China’s outdoor leisure industry with international standards; and drive the healthy and orderly development of the outdoor leisure industry.
Exhibition Information
Exhibition Name: 2014 China International (Yiwu) Outdoor & Leisure Products Exhibition
(CHINA INTERNATIONAL OUTDOOR&LEISURE PRODUCTS EXHIBITION)
Date: May 24–27, 2014
Venue: Yiwu International Expo Center
Organizers: Outdoor Products Branch of China Textile Commerce Association
Exhibition Work Committee of National Urban Industrial Products Trade Center Federation
Yiwu Tourism & Outdoor Products Industry Association
Undertakers: Beijing Chuangying Yihé Cultural Communication Co., Ltd.
Yiwu International Commodities Fair Co., Ltd.
Exhibition Scope: Outdoor clothing, footwear, and apparel products
Tents, sleeping bags, and other camping equipment
Outdoor furniture and other leisure products
Sport bicycles, RVs, and related equipment
Visitor Groups: Global professional procurement organizations, buyers, and import/export companies based in Yiwu
Procurement personnel from specialty stores in major and medium-sized cities across China, the Yangtze River Delta region, and surrounding areas
Procurement heads from chain stores affiliated with chain associations
Procurement heads from outdoor leisure product manufacturers
WealthyBOSS Group
Operators, coaches, and enthusiasts of various outdoor sports clubs
Domestic and international dealers and retailers related to the categories of exhibitors’ businesses
Heads of other relevant industry associations
The outdoor industry is an emerging sunrise industry in China. This exhibition aims to build a trade service platform that showcases high-quality resources, promotes exchanges and cooperation, and leads trends in the outdoor sector. Helping outdoor enterprises meet market demands and enhance brand innovation and trend leadership is the core mission of the 2014 China International (Yiwu) Outdoor & Leisure Products Exhibition.