Time: August 15–17, 2014 Venue: Area A, China Import and Export Fair Complex, Guangzhou, China
Organizers
Guangdong Provincial Sports Bureau Hong Kong Special Administrative Region Home Affairs Bureau Macao Special Administrative Region Sports Development Board
Guangdong Provincial Sports Industry Association Henghe Group Co., Ltd.
Undertaker
Guangdong Henghe International Sports Expo Center Co., Ltd.
Supporting Organizations
Guangdong Provincial Tourism Bureau Guangdong Provincial Department of Education Guangdong Provincial Commercial Enterprise Group Corporation
Co-organizers
Guangdong Provincial Sports Venues Equipment Center Guangdong Provincial Institute of Sports Science Guangdong Provincial Sports Science Society
Guangdong Provincial Sports Lottery Management Center Guangzhou Municipal Sports Bureau Shenzhen Municipal Culture, Sports and Tourism Bureau Zhuhai Municipal Culture, Sports and Tourism Bureau
Foshan Municipal Sports Bureau Huizhou Municipal Sports Bureau Zhongshan Municipal Sports Bureau Dongguan Municipal Sports Bureau Zhanjiang Municipal Sports Bureau
Guangzhou Sport University Guangdong Golf Association Guangdong Vocational Institute of Sports Guangdong Provincial Institute of Sports Science and Technology
Exhibition Introduction
Jointly organized by the Guangdong Provincial Sports Bureau, the Hong Kong Special Administrative Region Home Affairs Bureau, the Macao Special Administrative Region Sports Development Board, the Guangdong Provincial Sports Industry Association, and Henghe Group Co., Ltd., the 11th China (Guangdong) International Outdoor Products Exhibition 2014 (hereinafter referred to as the China Outdoor Exhibition) is scheduled to be held at the China Import and Export Fair Complex from August 15 to 17. The exhibition has received strong support from the Guangdong Provincial Tourism Bureau, the Guangdong Provincial Department of Education, the Guangdong Provincial Commercial Enterprise Group, and other institutions.
Forged over ten years, the China (Guangdong) International Outdoor Products Exhibition has now developed into the largest outdoor products exhibition in southern China and one of the largest in China. The previous edition attracted 372 domestic and international brands in outdoor apparel, footwear, hats, bags, tents, sleeping bags, lighting equipment, water gear, barbecue supplies, bicycles and cycling equipment, water sports gear, fishing equipment, and more. It drew 35,935 professional visitors and expanded its exhibition space to over 30,000 square meters. It is expected that the 11th Guangdong-Hong Kong-Macao International Sports Goods Expo & China (Guangdong) International Outdoor Products Exhibition 2014 will cover a total area of 50,000 square meters and attract over 100 domestic and international media outlets for comprehensive coverage.
Why Exhibit
◆ One of China’s Largest and Most Authoritative Outdoor Exhibitions—The Largest in Southern China
Strong collaboration between sports authorities of Guangdong-Hong Kong-Macao has actively mobilized member organizations to attend and purchase. Supporting organizations such as the Guangdong Provincial Tourism Bureau, the Guangdong Provincial Department of Education, and the Guangdong Provincial Commercial Enterprise Group have also encouraged schools, affiliated units, and relevant departments to participate. With a large scale and strong impact, this is currently one of the biggest outdoor exhibitions in China.
◆ The Fastest-Growing Domestic Market Globally
According to data from the China Outdoor Products Market Survey Report, the Chinese outdoor products market has seen an average annual growth rate of over 40% in recent years. Meanwhile, domestic brand sales have surpassed those of foreign brands (in specialty stores) for two consecutive years. The rise of homegrown brands has created a brand-new landscape in China’s outdoor products market. The Chinese outdoor products market is rapidly developing into the world’s third-largest, following the United States and Europe.
◆ China’s Largest Potential Consumer Market for Outdoor Products
Guangdong Province is China’s top tourism province and also its largest economic province. With 182 million domestic overnight tourists, accounting for about a quarter of the national total, its booming tourism economy has greatly driven the development of the outdoor products market and brought high-quality potential consumers to the industry.
◆ Unparalleled Internationalization—Over 30,000 Domestic and Foreign Buyers Gather
With nearly 10% of attendees from overseas, this is the outdoor exhibition in China with the highest proportion of international buyers and the highest degree of internationalization. The total number of domestic and international buyers reaches over 30,000.
◆ Enhancing Brand Visibility Is Urgent
In 2012, China’s total annual retail sales of outdoor products reached 14.52 billion RMB, with total brand shipments amounting to 7.39 billion RMB. This clearly shows the impact of brand visibility on sales. Trade show marketing and brand visibility enhancement have become indispensable promotional strategies for outdoor businesses.
◆ Channel Advantage: Prosperous Economy in the South with Many Distributors and Agents
Number of regional retail channels in China's outdoor market in 2012
Southern region 3,323
Western region 1,024
Northern region 3,407
Nationwide 7,754
◆Three major exhibitions join forces to mutually boost each other
Held concurrently with the 11th Guangdong-Hong Kong-Macao International Sporting Goods Expo and the China (Guangdong) Bicycle Exhibition, mutually enhancing each other.
Exhibit categories
◆Outdoor clothing and accessories: windbreakers, down jackets, fleece jackets and pants, quick-dry shirts and pants, functional underwear, outdoor casual wear, composite stretch jackets, hats, scarves, gloves, socks, sun hats, clothing accessories and more;
◆Outdoor shoes: mountain boots, hiking shoes, trekking shoes, stream shoes, alpine shoes, sandals, slippers, and other outdoor sports and fashion casual footwear;
◆Outdoor bags: backpacks, hiking packs, travel bags, cycling bags, waterproof bags, dry bags, sports bags, and more;
◆Bicycles and cycling gear: mountain bikes, off-road bikes, folding bikes, cycling bags, cycling jerseys, cycling gloves, glasses, etc.
◆Outdoor barbecue supplies ◆Golf equipment ◆RVs and accessories ◆Shade supplies, rain gear, outdoor furniture
◆Outdoor leisure: horseback riding, hunting, shooting, racing, and other recreational items;
◆Mountaineering and rock/ice climbing: trekking poles, carabiners, binoculars, helmets, climbing shoes, ropes, locks, pulleys, slings, and more;
◆Diving/water sports: wetsuits, diving gear, kayaks, inflatable boats, rafting boats, life jackets, surfing, goggles, and more;
◆Fishing supplies: fishing rods, bait, hooks, fishing lines, tackle bags, lures, reels, bobbers, fishing apparel, tackle boxes, and more.
◆Camping and travel: tents, sleeping bags, hammocks, mats, sleeping pads, tarps, cookware, tableware, cutlery, shovel tools, foldable tables and chairs, sports sunglasses, regular sunglasses, first aid supplies, toiletries, outdoor fridges/coolers, car racks, and more;
◆Lighting: headlamps, flashlights, camping lamps, emergency lights, tent lights, lanterns, camp lights, and more;
◆Water containers: water bottles, hydration bladders, water purifiers, thermoses, cups, and more;
◆Skiing equipment: skis, ski jackets, ski boots, ski goggles, ski poles, helmets, protective gear, gloves, and more;
◆Outdoor emergency supplies: first aid kits, portable medical kits, emergency power sources, emergency lights, fire starters, and more;
◆Electronics: sports watches, heart rate monitors, photography equipment, power banks, and more;
◆Communication and navigation: optical navigation devices, rugged smartphones, walkie-talkies, survival whistles, car navigation, GPRS, and more;
◆Extreme off-road vehicles: off-road vehicles, dune buggies, show cars, mountain bikes, crawler vehicles, road bikes, folding bikes, scooters, and more;
◆Outdoor and camping food and beverages: portable/high-energy foods, snacks, wild edible plants, medicinal plants, and more;
Audience Sources
◆ Domestic and international agents, distributors, retailers, online stores ◆ Department stores, supermarkets, outdoor specialty stores
◆ Domestic and international sporting goods channel distributors ◆ Operators of tourist resorts, beaches, gardens, etc.
◆ Mountaineering and outdoor sports associations, clubs ◆ Outdoor enthusiasts, high-income groups, university students
◆ Mountaineering celebrities, industry figures ◆ Major media outlets
Event Forums
1. China Rock Climbing Competition 2. Outdoor Clothing Show 3. Tent Display & Experience Area
4. China Outdoor Industry Awards 5. China Outdoor Industry Development Forum 6. Innovative Product Design Award
Professional Media Promotion
1. CCTV, Travel Satellite TV, Guangdong TV, Southern TV, Guangzhou Daily, Southern Metropolis Daily, and others provide on-site coverage of the exhibition;
2. Collaborate with 8264 Outdoor Information Network, Green Field, Mafengwo, Sina, Sohu, NetEase, etc., to promote the exhibition;
3. Partner with magazines such as OUTDOOR, Outdoor Gear, Outdoor Exploration, Mountain Wild, and Travel Companion to promote the event;
4. Work with well-known magazines and websites from Europe, America, Japan, Korea, Hong Kong, Macao, and Taiwan to recruit overseas buyers;
5. Post posters in major outdoor product wholesale markets and distribute flyers and tickets.
6. Over 300 Chinese and foreign journalists attend the exhibition for interviews and reports.
Booth Prices
1. Standard Booth: 9,800 RMB per booth / 9 square meters (2,000 RMB subsidy available for registrations in March), additional 1,000 RMB for double-sided access;
2. Raw Space (minimum 36 sqm): 980 RMB per square meter; self-built or arranged, with a 25 RMB per sqm management fee;
3. Forum or Product Launch: 6,000 RMB per hour.
Promotion Opportunities
1. Exhibition Catalog Advertising: Ad films provided by exhibitors (due to limited ad space, ads are restricted to exhibitors only, cost price applies)
Cover Back Cover Inside Front Cover Inside Back Cover First Spread Color Interior Page Black & White Interior Page
Sold Out 8,000 RMB 5,000 yuan 4,000 yuan 4,000 yuan 3,000 yuan per panel 1,000 yuan per panel
2. Other Advertising Options:
Visitor Badge Admission Ticket Invitation Card Double-Layer Floor Balloon Rainbow Gate Handbag
30,000 yuan per 10,000 copies 6,000 yuan per 10,000 copies 6,000 yuan per 10,000 copies 6,000 yuan each 8,000 yuan each 10,000 yuan for 3,000 pieces
Contact Information
Guangdong Henghe International Sports Expo Center Co., Ltd.
Address: Unit B, 21st Floor, Zhonghe Plaza, No. 57 Linjiang Avenue, Zhujiang New Town, Tianhe District, Guangzhou, 510600
Tel: 020-61059226 Fax: 020-80675149
Email: outdoorshow@163.com QQ2873528554
Website: www.china-outdoor.net