On February 20, the Purple Gold Asia Outdoor Forum and COA held their first meeting of 2014 in Beijing. The meeting welcomed two new members: Mr. Bruno Feltracco, Vice President of VF Corporation and General Manager of Outdoor & Action Sports Brands for the Asia-Pacific region, officially joined the forum as the replacement for Mr. Jacob Lee Uhland, while Mr. Samson Wong, President of Columbia (Shanghai) Trading Co., Ltd., also officially became the eighth member of the forum. The North Face established an important cooperative relationship with the Asia Outdoor Show last year and will continue to participate this year. The Mountain Hardwear brand under Columbia Group will participate for the first time in the 9th Asia Outdoor Show, to be held from July 23–26 in Nanjing.
The Purple Gold Asia Outdoor Forum was officially established in 2011 in Nanjing. It was jointly initiated by Beijing Toread Outdoor Products Co., Ltd., Nanjing NORTHLAND Outdoor Products Co., Ltd., Zhanjiang Maya Outdoor Products Co., Ltd., Ningbo MobiGarden Outdoor Products Co., Ltd., Beijing Skyroam Outdoor Products Co., Ltd., Beijing Demans Exhibition Consulting Co., Ltd., and Nanjing Ningfei International Exhibition Co., Ltd. It is currently the elite association in China’s outdoor industry. The Purple Gold Forum closely monitors the outdoor industry and is dedicated to promoting the healthy and orderly development of China’s outdoor sector. The forum holds regular meetings where members discuss industry trends, support one another, and collaborate on supporting various public welfare initiatives within the industry.