(“Fresh Experience Ambassadors” honored on site)
Collaborating with travel influencers for in-depth experiences
Through partnerships with government bodies, Tujia.com not only actively promotes its brand but also integrates resources to assist governments in ongoing marketing and promotion efforts.
For this collaboration with the Fujian Provincial Tourism Bureau, Tujia.com invited two seasoned travel influencers—Zhao Geyu and Wang Ziqiang—to serve as “Fresh Experience Ambassadors.” The two will soon travel to well-known Fujian destinations such as Wuyishan and Gulangyu to experience the local attractions, and will share their travel impressions via platforms like Weibo and WeChat after their visits.
The two travel influencers also expressed their anticipation for the trip to Fujian on-site, and they are equally excited about staying in Tujia apartments. One of them, Zhao Geyu, said, “I checked user reviews of Tujia apartments, and everyone is praising their spacious layout, great value for money, and cozy, home-like environment. I’m really eager to experience it myself soon.”
It is understood that Tujia apartments currently have an average rating of over 4.4 on Ctrip, higher than many five-star hotels. The recommendation rate among Tujia.com users also exceeds 96%. Thanks to their excellent reputation, Tujia apartments are becoming increasingly popular with travelers, with many locations requiring bookings more than a week in advance to secure a stay.
“In the next phase, we will work with local governments to develop innovative models for tourism industry upgrading and transformation. Building on our existing collaborations, we aim to maximize the potential of limited local tourism resources,” said Luo Jun, setting the tone for Tujia.com’s government partnerships.