YOUR BEST WAY TO NATURE — KOLON SPORT Gathers Outdoor Enthusiasts at Qinglong Gorge
Spring is the perfect season for outdoor adventures, but in recent years, smog and sandstorms have often disrupted travel plans. On April 12th, KOLON SPORT, Korea’s leading outdoor brand that champions environmental protection and upholds the philosophy of “YOUR BEST WAY TO NATURE,” joined forces with the Beijing TV program “Travel Around the World” to lead 150 outdoor enthusiasts in kicking off the fourth edition of the “YOUR BEST WAY TO NATURE” Nature Trail Tree-Planting Event at Qinglong Gorge in the Huairou District of Beijing.
Before the tree-planting began, Mr. Sun Bingyu, General Manager of KOLON SPORT China, shared: “This is our fourth year organizing this tree-planting event, and the number of participants has grown each year. KOLON SPORT has always been rooted in nature, and that’s the very essence of this tree-planting initiative. On one hand, we hope to lead people away from the smog-filled cities and reconnect with nature; on the other hand, as outdoor experts, our unwavering commitment to environmental protection drives us to make continuous efforts to make nature more beautiful. I’m delighted that KOLON SPORT can contribute, alongside so many fellow outdoor lovers, to preserving nature. Planting one more tree adds another touch of green to our planet, bringing our living environment closer to nature and making our cities more beautiful.”
After the tree-planting activity, participants embarked on a hiking journey to the “Jia Bian Lou” section of the Wild Great Wall. To ensure everyone was physically prepared for the hike, KOLON SPORT provided an outdoor buffet and arranged for professional guides to lead warm-up exercises. Sunshine, delicious food, and a gentle breeze lifted everyone’s spirits, allowing them to fully immerse themselves in the purity and beauty of the outdoors.
As an expert in outdoor gear, KOLON SPORT introduced the LNT (Leave No Trace) principles during the hike, demonstrated how to properly carry a heavy backpack, and shared numerous interesting outdoor tips and advice on selecting the right gear, helping everyone navigate the trails with ease and fully enjoy the thrill of the activity.
[KOLON SPORT Hiking Windbreaker Recommendation]
KOLON SPORT’s Highlighted WINDSTOPPER for Spring/Summer 2014
From April 5 to April 21, purchase a designated windbreaker at any KOLON SPORT store nationwide and receive a beautiful insulated tumbler as a gift. Gear up in style and join KOLON SPORT in heading out into nature!
For more information, please visit the official KOLON SPORT platforms:
http://www.kolonsport.cn/
http://weibo.com/kolonsportchina
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