In April 2014, the Lafuma Membership Club Outdoor Experience Tour officially kicked off. No matter where you go, Lafuma is always your best choice for enjoying the outdoors, which is the message that “Leaves Accompany Me” aims to convey.
The renowned French outdoor brand Lafuma is widely known in China as “Le Fei Ye,” so fans of the brand often refer to themselves as “Leaf Fans.” The series of Membership Club Outdoor Experience Tours has always been highly cherished by Leaf Fans. This year’s events will span ten months and cover five major cities: Beijing, Shanghai, Shenyang, Xi’an, and Changchun. Six member activities featuring a rich array of outdoor programs such as hiking, trekking, crossing, photography walks, stream tracing, picnicking, and barbecuing are ready to launch. In April at the Beijing stop, touch the breath of spring; in May at the Shanghai stop, enjoy the gifts of nature; in June at the Shenyang stop, savor the beauty of mountains and rivers; in September at the Xi’an stop, revel amidst landscapes; in October at the Beijing stop, admire the magnificent red leaves; in November at the Changchun stop, embrace the kingdom of snow.
It is reported that this year’s “Leaves Accompany Me” Lafuma Membership Club Outdoor Experience Tour – Beijing stop will be held on April 26 at the beautiful Baihua Mountain. Baihua Mountain is a forest ecosystem-type nature reserve located in Qingshui Town, Mentougou District. It is currently the largest nature reserve in Beijing for higher plants and rare wild animals, boasting abundant flora and fauna resources, and is known as the “Natural Zoo and Botanical Garden” of North China. At the same time, Baihua Mountain is also the third highest peak in the Beijing area. View the sea of stones, listen to the waterfalls, and feel the harmony of nature; wander among flower seas, enjoy a picnic and barbecue, and breathe in the fresh air — an experience truly unique in its own way.
Last year, Lafuma led Leaf Fans to explore the mysteries of Beijing’s Taoyuanxiangu Valley and take in the beautiful scenery of Changchun’s Zhuque Mountain. This year, Lafuma will take you through the brilliance of spring, the fashion of summer, the elegance of autumn, and the magic of winter. Travel across the country all year round and experience diverse sceneries. Of course, as a French outdoor brand with a long history, Lafuma will uphold the philosophy of “living in harmony with nature,” encouraging Leaf Fans to not only enjoy nature but also contribute to environmental protection around them. Gratitude for the magical experiences nature offers and giving back to nature with humanity’s unchanging childlike heart will always remain the spiritual core of the Lafuma Membership Club Outdoor Experience Tour.
While promoting the endless Alpine spirit, Lafuma will lead the new trend of outdoor living, organically integrating outdoor sports with daily life, and transforming each ordinary day into a moment closely embraced by nature. Lafuma also hopes that through the “Leaves Accompany Me” Lafuma Membership Club Outdoor Experience Tour, more friends who share the same values can get to know each other and journey together.
The recruitment for the Beijing stop is now fully underway. Lafuma brand members can sign up for this event by making a single purchase of 2,480 yuan or more either at offline stores or on the Lafuma official Tmall flagship store (lafuma.tmall.com), or by purchasing two products (excluding accessories) including a pair of shoes. Event recruitment limit: 40 people (limited spots, first come, first served). Follow Lafuma’s official Weibo (Sina) and Lafuma’s official WeChat (WeChat ID: Lafuma) to learn more about the “Leaves Accompany Me” 2014 Lafuma Membership Club Outdoor Experience Tour, and discover a variety of other exciting activities waiting for your participation. Contact number: 010-51208812, Ms. Piao.