A large number of Chinese visitors come to Korea due to reasons such as the May Day holiday and shopping. Shinsegae Department Store has welcomed over 3.14 million Chinese tourists, whose purchasing proportion exceeds 120%. With Chinese tourists identified as core customers, Shinsegae actively implements various marketing strategies. It collaborates with internationally renowned Familiarization Tours, global card brands like UnionPay, and Chinese outbound travel agencies for promotional planning. Shinsegae Department Store has been designated by the Korean Ministry of Justice as a department store qualified to issue stay certificates for the Korean Visitor Preferential Card to Chinese customers. This certification affirms Shinsegae’s representative status among Korean department stores.
However, so far, domestic awareness of Shinsegae Department Store in Korea remains relatively low. Therefore, Shinsegae promotes activities such as giving away luxury and best-selling items to 3.1 million members on its Weibo account, while also focusing on publicity through online media. Among the various events, the most notable is the “Free Trip to Korea” invitation campaign.
This event invites a total of five influential bloggers and general customers from March 28 to 30 for two days. They can visit Shinsegae Department Store and major tourist attractions in Korea, and experience Korean customs and snacks. Shinsegae collaborates with Asiana Airlines to provide premium flight services, creating unforgettable memories of the trip to Korea. Through this Korean invitation campaign, the diverse experiences offered by Shinsegae and its affiliates (Shinsegae Chelsea Outlets, Shinsegae Department Store Gangnam Branch, SSG Food Market) are truly impressive.
Visiting Chinese tourists said, “We’ve always been interested in Hallyu and fashion. At Shinsegae Department Store, we can buy a variety of Hallyu items, such as the sneakers worn by Do Min-joon in ‘My Love from the Star.’ We were very impressed. The store gathers world-famous brands, and there’s even a gallery inside featuring works by Jeff Koons, instantly giving a sense of Shinsegae’s luxury. The colorful tulips at Shinsegae Chelsea Outlets are dazzling, making you feel like you’re in a fragrant garden.”
A Shinsegae representative said, “We are continuously carrying out activities to expand the influence of the Shinsegae brand. We will keep striving to meet our customers’ expectations. We hope to provide the most comfortable shopping experience, making customers want to visit us again after their first trip to Shinsegae.”
From April 30 to May 3 during the Labor Day holiday, Shinsegae Department Store will hold a Golden Panda giveaway event at the TEX REFUND DESK. Winners will receive a Golden Panda made of 375g of pure gold (worth 17 million KRW).
In addition, during the shopping week encompassing the week before and after the May Day holiday (April 25 to May 11), Chinese customers who shop at Shinsegae will receive shopping vouchers equivalent to 5% of their purchase amount. Additionally, 100 popular brands favored by Chinese customers will be discounted by 10–30%. Chinese customers are welcome to visit Shinsegae during this period to enjoy various benefits.
For more details about Shinsegae Department Store, please visit (weibo.com/shinsegaegroup)