The 2014 Shanghai Coordinate City Orienteering Challenge kicked off at the Shanghai Stadium on May 10. The Shanghai City Orienteering Race has been successfully held for three editions, and this year’s event has been listed as one of the major events of the 2014 Shanghai Citizens' Sports Games. The running and fitness craze that involves the entire public has made the orienteering race a dynamic sight in Shanghai. The sports watch brand EZON wholeheartedly supports this event, jointly promoting mass fitness initiatives.
For this edition of the race, EZON sponsored two routes — “Sports & Fitness Line” and “Tech Entrepreneurship Line” — and formed two EZON runner teams to directly participate in the competition. As the official designated sports watch for the 2013 Shenzhen International Marathon, EZON has always advocated a healthy, sports-loving lifestyle.
EZON Team One and EZON Team Two ready to go
Enjoy the fun of teamwork and experience the power of smart technology
This orienteering race also introduced the concept of family groups. The parent-child line, where the whole family participates together, brings a sense of close-knit teamwork, combined with down-to-earth themed routes, making participation in itself a delight. The smart technology of EZON sports watches also helps participants avoid mistakes, improve teamwork, and focus more on enjoying the fun of the race. The EZON smart watch integrates wearable smart technology with a cloud service platform, offering services such as sports data sensing, personal sports management, and community management. The convenient wrist-based technology makes trip planning easier, allowing for smooth progress and providing participants with a more comprehensive and considerate racing experience.
EZON Team One finishes the race successfully
EZON Team Two finishes the race successfully
Using the event as a springboard to boost O2O efforts
While supporting the Shanghai Coordinate City Orienteering Race, this month EZON will also collaborate deeply with cloud retailer Suning in the O2O field. Online, an EZON flagship store has been launched on Suning.com at http://t.cn/8smQROb, and offline, the first phase will see 18 Suning Super Stores in Beijing, Shanghai, Nanjing, and Shenzhen opened simultaneously for marketing promotion and last-mile delivery. The future of commerce is moving toward a broader consumer community, where communication between businesses and users can transcend space and physical store service radii, enabling diversified interactions. The O2O collaboration between Suning and EZON builds a two-way linkage between traditional manufacturing enterprises online and offline, thus achieving a win-win marketing model driven by “dual wheels.”
Suning and EZON join hands to usher in the O2O era
EZON Bluetooth Smart Sports Watch S2 enters Suning stores
Cloud-smart experience within easy reach
Scientific fitness and smart sports have become trendy exercise concepts. This time, EZON is joining forces with Sina to launch an exclusive online flash sale of the EZON Bluetooth Smart Sports Watch — Walker S2 at http://t.cn/8sMJ5aJ. This smart sports watch not only allows you to set exercise reminders and plans but also syncs your daily 1,440 minutes of activity details to the cloud, letting you view your personal sports data in real time. The flash sale also includes a cashback campaign where sharing your sports data earns you a red packet, adding even more motivation to stay fit. With EZON sports watches, the cloud-smart experience is just a wrist away.