On May 31, 2014, the annual Banff Mountain Film Festival is set to kick off its national tour at Beijing TianDi Theatre. The renowned Austrian comfort outdoor brand — NORTHLAND will be the title sponsor of this film festival and has prepared generous outdoor gear prizes for the audience on site. When NORTHLAND meets Banff, what kind of sparks will be ignited?
The outdoors is a way of life
Some say, "A film is often a cultural microcosm of an era, and the history of outdoor films also reflects, to some extent, the evolving journey of outdoor sports."
Outdoor sports, once small-scale activities, have now developed into nationwide recreational pursuits encompassing hiking, mountaineering, cycling, skiing, and more.The outdoors has gradually permeated everyone's life and existence, evolving into a unique way of living.
The Banff Mountain Film Festival, known as the "Outdoor Oscars," brings many of the latest outdoor-themed documentaries each year and showcases a variety of different lifestyles to Chinese audiences. These outstanding films promote outdoor ideals of nature, health, extremes, and dreams, sparking countless reflections on life and living.
So, what kind of outdoor lifestyle does NORTHLAND advocate?
In 1973, the NORTHLAND brand was born in Graz, Austria’s second-largest city. This culturally rich city, blessed with profound history and superior natural resources, gave birth to NORTHLAND and endowed it with a comfortable and unrestrained outdoor lifestyle. In Austria, the naturally advantageous outdoor conditions make it no longer a distant dream to go hiking or skiing right outside your door. Such a comfortable and free-spirited way of life has become an inherent outdoor philosophy among Austrians — and so it is with NORTHLAND. NORTHLAND firmly believes that only through continuous technological innovation and quality improvement can the most professional products be created, ensuring consumers receive comprehensive protection and a comfortable, natural product experience throughout their outdoor adventures.
All-round technology for guaranteed outdoor comfort
After ten years of dedicated research, NORTHLAND has independently developed “EXOTHERM” technology, tailored to the climate characteristics of various outdoor environments and based on ergonomic principles.
Spring/Summer 2014 saw NORTHLAND introduce its original lightweight protective technology (EXOTHERM
Travel in comfort, with a free spirit
With the assurance of professional outdoor gear, the outdoors is no longer an exclusive dream for a narrow group. It allows more people to step into nature and experience and appreciate the value of life.
Take more time out of your life to dream, recharge your energy, and don’t let a lack of money or time be an excuse to hold you back from setting off anymore.
Travel in comfort, with a free spirit. NORTHLAND joins you on the journey, providing safe and comfortable outdoor protection, helping you better experience the feeling of freedom.