On the afternoon of May 28, the "2014 Overseas Chinese Town (Tianjin) Annual Brand Launch Ceremony" was grandly held at the Tianjin Happy Valley Performance Center. Approximately 1,200 people attended the ceremony, including relevant government officials, OCT Group leaders, Tianjin Happy Valley executives, major media reporters, and representatives of OCT homeowners. The event reviewed the development journey of Overseas Chinese Town (Tianjin) over the five years since its establishment in the city, and provided an in-depth interpretation of the brand's essence. At the same time, Tianjin Happy Valley, as the park division of Overseas Chinese Town (Tianjin), showcased its regional characteristics, attractions, and eight annual themed festival events through this launch. This further embedded the joyful brand image in the hearts of the public, making it the most distinctive project within the Happy Special Zone of Overseas Chinese Town (Tianjin).
Innovative Park Construction All-Season All-Weather Fun Creating a New Tianjin-Style Joy
As a pioneer and leader in China’s theme park industry, OCT Group has fully leveraged its independent innovation capabilities in theme park construction, continually bringing surprises to China’s theme park tourism market. Tianjin Happy Valley is the sixth such venture by OCT Group nationwide and is also the largest indoor-themed park in North China, creatively developed by Overseas Chinese Town (Tianjin) based on local tourism market characteristics. By utilizing advanced demountable curtain wall technology, Tianjin Happy Valley cleverly overcomes the climatic constraints of cold winters and hot, humid summers in the north, ensuring that amusement is completely unrestricted by seasons or weather. It has successfully created China’s first true all-season, all-weather theme park in the north, offering visitors a new Tianjin-style joy experience.
Two Major Parks – Land and Water – Six Themed Zones for Unique Fun
Drawing on the successful experiences of the other five Happy Valleys, Overseas Chinese Town (Tianjin) invested 2.7 billion yuan and employed advanced science and technology to create two major parks (land and water), six themed zones, and three temperature-controlled indoor venues, ensuring diverse entertainment options at all times. The 350,000-square-meter Tianjin Happy Valley park is divided into six themed zones: the Performance Center, Happy Times, Viking Harbor, Christmas Village, Ocean Heart, and Fly Caribbean. The park features 56 diverse land and water amusement rides, including two world records, two Asian records, and eight China records. Visitors can enjoy access to both the land and water parks with a single ticket, providing exceptional value. The thrilling high-tech rides offer supercharged experiences with greater heights, faster speeds, and more intense thrills, delivering an unprecedented level of unique fun.
Spectacular Performing Arts & Eight Major Themed Festivals for Non-Stop Joy
In addition to top-tier experiences offered by its various land and water rides, Tianjin Happy Valley—being an integral part of OCT’s performing arts flagship—also places strong emphasis on the development of cultural performances. The large-scale multimedia stage play "Tian Show," created by over 200 artists from five continents and dozens of countries, and the large-scale live-action film show "Heroes of Tianjin," which authentically recreates the historical scenes of early 20th-century Tianjin and depicts the patriotic deeds of martial arts heroes, infuse local Tianjin characteristics into the performances, offering visitors a unique Happy Valley experience. With nearly 90 spectacular stage shows daily, joy floods in continuously, creating an everlasting carnival feast for Tianjin.
In terms of festival activities, Tianjin Happy Valley has also made bold breakthroughs and innovations. Building on the previous six annual festivals, the park independently created the Colorful Women’s Festival in March and the "Bikini Heatwave Party" from November to December, upgrading the annual calendar to eight major themed festival events. Each of these eight themed festivals revolves around different themes—whether it’s the romantic and colorful Women’s Festival in March during the spring travel season, the dynamic and fashionable International Fashion Culture Festival from April to June, the Happy Valley Carnival from June to August, or the International Magic Festival during the National Day Golden Week. There’s also the Halloween Happy Festival in the warm winter season of November and the Christmas and New Year Pop Music Festival in December. Each event features distinct themes and diverse formats. These vibrant and fashionable festival activities are highly popular among the new generation of young Tianjin locals—those who love novelty, playfulness, fashion, and individuality—making Tianjin Happy Valley a new fashion tourism landmark in the city.
It is precisely these distinctive features that have made Tianjin Happy Valley the most unique project within the Happy Special Zone of Overseas Chinese Town. Looking ahead, relying on the strong brand power and innovative spirit of OCT Group, Tianjin Happy Valley is set to become a leader in the theme park tourism industry not only in Tianjin and the Bohai Rim region but across the entire northern China area. At the same time, Tianjin Happy Valley will also strongly boost the rapid and comprehensive development of the OCT Group brand.