On May 28, the 2014 launch ceremony of “The Power of Walking,” a public welfare project focused on inner strength initiated by Chen Kun, was held at Tsinghua University, officially kicking off the fourth season titled “Heartprints · Dunhuang.” In addition to Zhou Xun and Sun Mian, who attended the first launch ceremony, returning to witness four years of the project’s development, Pan Shiyi and Wang Liping also participated as guests. They shared insights on the most essential qualities and experiences for entrepreneurship with university students. This year, NORTHLAND once again serves as the exclusive official equipment sponsor of “The Power of Walking,” providing the entire team with a full range of outdoor gear solutions to ensure participants complete this journey of inner growth in comfort and freedom with professional support.
[Find Yourself Through Walking, Comfortably and Freely]
It is reported that this year’s “Heartprints · Dunhuang” will take place in late July to early August in Dunhuang, and the recruitment is aimed at young entrepreneurs across the country. Chen Kun stated, “On the path to realizing your dreams, firm belief and a clear understanding of oneself are essential. I hope the power of walking can provide them with such inner strength.”
As a public welfare project focused on inner development, it aims to encourage people to quiet their minds through the most instinctive act of walking, to engage in dialogue with themselves, gain positive inner energy, and spread that positivity to others. The philosophy promoted by “The Power of Walking” aligns perfectly with NORTHLAND’s long-standing brand concept of “comfortably and freely.” The most fundamental strength in life is simply walking, and NORTHLAND hopes to convey a positive attitude toward life and living through this simplest of actions—helping more people understand, love, and connect with the outdoors, while achieving spiritual purification and elevation.
[Partnering Again, NORTHLAND Walks with Chen Kun]
Previously, during the Himalayan journey of “The Power of Walking” and the “Walking in the City of Light” event, Austrian brand NORTHLAND and “The Power of Walking” had already established excellent collaboration. This is due in part to their shared high regard for advocating freedom of the mind, and also because the comfort provided by NORTHLAND’s professional outdoor gear was highly praised by Chen Kun and all members of “The Power of Walking” during the journeys.
To ensure participants could communicate with nature in the most comfortable and unrestrained state and achieve the deepest possible purification and elevation of the spirit, NORTHLAND provided a targeted walking gear solution based on the climate and road conditions along the journey. This enabled participants to enjoy professional outdoor gear support from NORTHLAND, ensuring bodily comfort, better freeing the mind, and experiencing a perfect harmony between body and nature.
[Zhou Xun and Sun Mian Reunite at Tsinghua for the Journey]
As the founder of New Weekly and co-initiator of “The Power of Walking,” Sun Mian has joined the project since 2011 and has persisted in the walk every year for four consecutive years without interruption. It is understood that Chen Kun and Sun Mian’s bond was also formed through “The Power of Walking.”
As a good friend of Chen Kun, both Zhou Xun and Chen Kun are passionate about public welfare and have always strongly supported each other’s charitable projects. At the first launch ceremony, Zhou Xun joined Chen Kun in a tent-pitching competition. This year, having just returned from abroad, Zhou Xun not only offered her blessings at the launch but also expressed her desire to participate in this summer’s “The Power of Walking,” donning NORTHLAND gear to walk through Dunhuang with Chen Kun.
At the event, initiator Chen Kun announced that recruitment for the new season will officially begin on June 1. Eligible individuals can sign up via the official website of Dongshen Tonghua, special “The Power of Walking” sections on major portal websites, as well as Sina Weibo accounts @ChenKun and @ThePowerOfWalking, the WeChat platform “Chen Kun's Micro World,” the Yixin platform “Chen Kun Yi Station,” and the NetEase News app. NORTHLAND will also share updates via its official Sina Weibo account @AustrianNORTHLAND and WeChat subscription account: Austrian NORTHLAND. Stay tuned for more information.