With the rapid development of mobile intelligent technology, the way consumers book hotels is also quietly changing. Setting travel itineraries and booking hotels via WeChat, mobile apps, and other platforms has become a clear trend.
Starting June 1st, one of China’s largest hotel groups, New Century Hotel Group, along with all its member hotels, launches the second season of the “Book a Room via WeChat, Get Instant Cashback” promotion. Guests who use the New Century Hotel Group’s official WeChat account (WeChat ID: KY10105050) to book hotel rooms can enjoy room fee subsidies at any time—80 RMB for high-star hotels and a complimentary fruit platter upon check-in, while New Century · Manju Hotels offer 20 RMB in subsidies. The promotion runs until December 31st. It is reported that compared to the first season, this round offers higher subsidies and a longer duration.
The “Book a Room via WeChat, Get Instant Cashback” promotion is a new special offer launched by New Century Hotel Group in March this year, providing a 50 RMB subsidy for guests who book rooms through WeChat, lasting for three months. A relevant person in charge from New Century Golden Fan Company stated that during the campaign, revenue from the group’s mobile booking platform increased by 70% month-on-month. With the upgraded subsidies in the second season, further growth is expected.
New Century Hotel Group is the largest privately-owned high-end hotel chain in China, ranking second among the largest hotel groups in China and among the top 100 global hotel groups. The group currently operates five major product lines: “New Century Grand,” “New Century Resort,” “New Century Hotel,” “New Century · Manju Hotel,” and New Century cultural theme hotels. To date, the company manages or has contracts for over 150 hotels with a total of more than 40,000 rooms, spread across 25 provinces, autonomous regions, and municipalities in China, as well as Frankfurt, Germany.
New Century Hotel Group is one of the first in the industry to operate on WeChat. Since last year, the group has launched an official WeChat public account service platform, offering guests comprehensive online booking, interactive experiences, and more, ushering in a new thumb-driven era for high-end hotels. In this second season of the “Book a Room via WeChat, Get Instant Cashback” promotion, guests can select a hotel in WeChat, receive an 80 RMB instant discount on booking, search for a hotel, complete the reservation, and enjoy cash subsidies—all within just over ten seconds.
In recent years, New Century Hotel Group has continued to strengthen its presence in e-commerce and mobile marketing, breaking through the limitations of traditional marketing and targeting younger potential customers. Through platforms such as its official website, official WeChat, and app clients, the group creates brand activities characterized by discounts, interaction, and sharing to attract more attention. By leveraging multiple platforms, the group enhances opportunities for communication with consumers.