From the first edition in 2004 themed "The History of Guangzhou" to 2014's "Living Poetically in Guangzhou," the "Discover Guangzhou" public welfare event has reached its eleventh year. The 11th "Discover Guangzhou" public welfare activity will kick off citywide on June 8th, with approximately 170 teams and thousands of volunteers embarking on a wonderful journey, engaging in a public welfare competition about "discovery" in this livable city of Guangzhou. This event has received strong support from the outdoor brand CAMEL Camel and assistance from many caring individuals, providing clothing, prizes, vehicles, and other materials for volunteers and the event itself, encouraging more and more people to get involved.
The "Discover Guangzhou" activity was initially initiated by a group of outdoor enthusiasts who love Guangzhou. Each year, they set a time and a theme, exploring every corner of the city to "discover" another side of Guangzhou. From 2004 to the present, over ten years have passed, and the influence of the event has continued to grow—from fewer than a hundred participants at the beginning to now attracting over a hundred teams and more than a thousand participants. It has become an important gathering event for outdoor enthusiasts in the Pearl River Delta region and also attracts many white-collar workers and students.
It is reported that preparations for the 2014 "Discover Guangzhou" event are largely complete. To tackle the challenge of the June heat, the outdoor brand CAMEL Camel has provided quick-dry clothing and other equipment support for nearly 100 volunteers, and has also dispatched a team of eight Camel employee volunteers, dubbed the "Camel Riders," to participate in the event, personally experiencing and discovering Guangzhou through action.
On the day of the event, June 8th, whether they are "old locals," "newcomers," or migratory "snowbirds" who reside in Guangzhou and love the city, everyone will gather at the Canton Tower, holding a "Guangzhou-flavored quiz sheet" as they weave through the streets and alleys of the city, searching for many lesser-known landmarks—some unheard of, others heard of but never visited—to explore and uncover the lesser-known cultural life and historical customs of Guangzhou, recording them in words and images to share with others. In one day, using their feet, eyes, and a sincere heart, they will discover and understand the past and present of this city, “drawing” a “Guangzhou Public Welfare Map” with their steps.