Luo Jun, Co-founder and CEO of Tujia.com, at the signing ceremony Luo Jun, Co-founder and CEO of Tujia.com, being interviewed by Zhangjiajie TV
Cross-Industry Power Collaboration to Build a World-Class Leisure Vacation Brand
The leisure vacation brand “A Fairyland of Mountains and Waters: Hunan Unites with Tujia” is jointly created by Zhangjiajie and Tujia.com. Both parties will leverage their respective strengths to build it into a globally renowned leisure vacation brand. Through their joint efforts, they aim to enhance the brand’s visibility and influence, making it a model in China’s tourism and vacation sector.
Zhangjiajie is the leading force in Hunan’s tourism industry, a window of openness, a welcoming reception hall, and a beautiful calling card of China. The Zhangjiajie Wulingyuan Scenic Area within its jurisdiction enjoys international fame. It is among China’s first group of UNESCO World Natural Heritage sites, one of the world’s first geoparks, and one of China’s first national 5A-level tourist attractions. In 2013, the city received 34.42 million tourists (with over 4 million visiting the Wulingyuan core scenic area), generating tourism revenue of 21.2 billion yuan, with an average annual growth of 13.8% and 17.9% respectively over the past five years. Driven by the tourism industry, fiscal revenue and fixed asset investment have doubled in four years, while gross domestic product and consumption have more than doubled in five years. In addition, Zhangjiajie has created several internationally renowned brand projects in the development of its tourism industry, achieving innovative growth in the tourism sector.
Tujia.com integrates the services of tourism real estate and service apartment rentals through an innovative O2O model in China, providing a new solution for the management of real estate assets. At the same time, Tujia.com builds a trustworthy, flexible, and transparent e-commerce platform between guests and property owners, offering standardized, cost-effective new options for travel accommodation. In the era of tourism market segmentation, Tujia.com integrates a variety of premium listings to provide more homely experiences for family vacations, themed getaways, business trips, and group tours, meeting the needs of personalized, in-depth travel.
The strategic cooperation between Zhangjiajie and Tujia.com perfectly combines high-quality tourism resources with premium vacation accommodation, fully reflecting their shared values in leisure vacation. It creates a new model for offering tourists personalized leisure environments and standardized services. Under the joint efforts of both parties, the leisure vacation brand “A Fairyland of Mountains and Waters: Hunan Unites with Tujia” will become an excellent choice for national leisure travel.
Accelerating Market Expansion to Promote the Transformation and Development of Zhangjiajie’s Tourism Industry
Following the strategic cooperation agreement, Tujia.com will accelerate the deployment of “tourism rental” accommodations in Zhangjiajie, activating high-end vacant properties in the urban area and around tourist attractions. This will drive the continuous improvement of supporting facilities such as dining and entertainment venues nearby, indirectly enhancing the comprehensive development of Zhangjiajie’s urban tourism. Tujia.com aims to have 2,000 sets of high-end vacation apartments and villas in operation in Zhangjiajie within the next five years, with an expected employment of over 500 local residents.
In addition, Tujia.com will utilize its own resource advantages to promote local tourism resources in line with the characteristics of Zhangjiajie’s tourism market, attracting more visitors and expecting an annual reception of over 1.5 million tourists. Tujia.com will also extend offline services to Zhangjiajie’s tourism industry by recommending various attractions within Tujia’s Airbnb-style vacation apartments, deepening tourists’ understanding of Zhangjiajie’s culture and history.
It is reported that the strategic cooperation between Tujia.com and Zhangjiajie will also extend to talent cultivation. Tujia.com will collaborate with Zhangjiajie Tourism Vocational School to establish a “Tujia Practical Teaching Base.” Tujia.com will prioritize job and internship opportunities for graduates of Zhangjiajie Tourism Vocational School, helping them optimize their career planning and cultivate a new generation of apartment vacation professionals.
Currently, Zhangjiajie is vigorously promoting the transformation of its tourism products from sightseeing to a composite of leisure and vacation, and the shift of its tourism industry from quantity-focused to quality and efficiency-driven. It is committed to advancing the transformation and upgrading of the tourism industry. This strategic cooperation will not only accelerate Tujia.com’s market expansion in Zhangjiajie and activate tourism real estate but will also further promote the transformation and development of Zhangjiajie’s tourism industry. It will set a new model and benchmark for local investment attraction, ultimately helping Zhangjiajie realize its dreams of becoming a “Tourism Destination” and achieving a “Well-Off Society in All Respects.”