Black Diamond’s first global flagship store to open soon in Beijing

 

    In response to the rapidly growing domestic demand for more comprehensive equipment and services in climbing and skiing outdoor sports, after meticulous preparation and active efforts by Shenzhen Himalaya, the strategic partner and China general agent of Black Diamond, the world’s first flagship store—Black Diamond Beijing—will officially grandly open on June 20, 2014, in the Baiziwan area of Chaoyang District, Beijing.

    At the opening ceremony, support from BD Black Diamond Beijing Store for the Baihe Climbing Fund will also be officially launched. Starting from the opening day, 1% of the store’s total sales will be allocated to the Baihe Climbing Fund to support the development and maintenance of climbing areas around Beijing, providing enthusiasts with a better climbing environment. Every purchase made by enthusiasts will be a contribution to the local climbing community.

    After the opening ceremony, BD international and domestic climbers along with Beijing climbing enthusiasts will gather at Baihe to host the “BD Baihe Night” Sino-American climbers exchange event, taking you into Black Diamond and into the history of American climbing.

 

 

    A complete range of climbing products, a strong BD culture, and professional technical exchanges will be the hallmarks of the BD Black Diamond Beijing Store. Outdoor enthusiasts visiting the store will see the most comprehensive selection of BD products, gain an in-depth understanding of BD’s history and innovation, and engage in face-to-face discussions with experts with years of climbing experience about products and climbing techniques.

 

 

    The opening of BD Black Diamond Beijing Store will not only provide comprehensive products and services for domestic outdoor enthusiasts but also guide and standardize the domestic market for BD products, serving existing professional outdoor stores that carry BD products, helping consumers better understand the BD brand, and thus make more appropriate choices when selecting BD products.

 

    For a long time, the Black Diamond brand has been committed to providing the best equipment for climbing, skiing, and other outdoor sports, playing a leading role in the international outdoor industry. Its recently launched clothing line and the revolutionary Jetforce avalanche airbag backpack have also brought creative new energy to the outdoor industry.

    We hope the opening of BD Black Diamond Beijing Store can also inject fresh energy into China’s outdoor industry.

 

BD Black Diamond Beijing Store address: 1F, Building 3, North Area, Apple Community, No. 32 Baiziwan Road, Chaoyang District, Beijing (east side of Today Art Museum)

Phone: (010) 5876 9606

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