Recently, netizens rated Ruisu Outdoor as the most cost-effective outdoor brand of 2014.
With the arrival of summer, the number of travelers has been increasing day by day, and outdoor clothing has also entered a peak sales season with the hot weather. Relying on its best-selling windbreakers and hiking pants on Tmall, the Ruisu Outdoor flagship store stood out among numerous outdoor brands on Tmall and was rated by netizens as the most cost-effective outdoor brand of 2014.
Professionalism + low prices = the highest cost-effectiveness
"We are committed to creating the most trusted, cost-effective outdoor brand for the general public, striving to let everyone enjoy the joy of the outdoors," said Deng Chaojun, head of Ruisu Outdoor.
Positioning itself as the most trusted, cost-effective outdoor brand, Ruisu Outdoor’s approach is truly the “finishing touch” for the current outdoor market.
Surveys show that in recent years, with the recovery of the global economy, people’s demand for spiritual fulfillment has grown, and more and more individuals are seeking outdoor life experiences. However, the outdoor market has also seen many issues—brands of varying quality, inconsistent product standards, and consumers often making blind choices. Opting for lesser-known small brands means consumer rights may not be protected; choosing well-known big brands means being deterred by high prices. Ruisu Outdoor flagship store leads the way, not only offering professional products but also at prices the public can afford.
Mr. Chen and his wife are from a working-class family with modest incomes, but they are very fond of outdoor activities: "My wife and I are usually very busy, but during our days off, we love to go outdoors to relax. At my wife’s suggestion, we bought some outdoor clothing before, but it didn’t feel great to wear. It wasn’t until a friend recommended the Ruisu Outdoor flagship store that I bought each of us a pair of hiking pants during a promotion. My colleagues all said they looked great and thought I must have spent half my monthly salary on such professional outdoor gear, but they were actually only 75 yuan!"
Many people share Mr. Chen’s sentiment. Mr. Li, a group company director and outdoor enthusiast, said: "I never expected to get a satisfying piece of outdoor clothing for just the price of a cup of coffee. The windbreakers from Ruisu Outdoor flagship store are really good and offer great value for money. I will keep supporting them."
It is understood that the predecessor of Ruisu Outdoor flagship store was the Dezhou Hat Factory, established in 1952. In 2002, the Ruisu Outdoor brand was born and has now developed for 62 years. With its exquisite craftsmanship, top-notch quality, and affordable prices, it has won the hearts of the public.
Rigorous selection + authenticity = the biggest traffic driver for the store
According to insiders, as Ruisu Outdoor has grown, many outdoor brand manufacturers have flocked to seek cooperation. However, Ruisu Outdoor meticulously re-inspects every product through its own quality control department and even screens styles. Why do they do this?
"Ruisu Outdoor’s principle for listing products is rigorous selection and exclusive supply—we would rather be short on stock than compromise on quality. We must ensure the trendiest styles and the best quality, providing customers with the best and most cost-effective products in the industry!" explained Deng Chaojun, head of the Ruisu Outdoor flagship store.
If rigorous selection is the foundation of Ruisu Outdoor, then genuinely reasonable pricing is the deeper reason why outdoor enthusiasts are so loyal to the brand.
"Shopping for outdoor products at Ruisu Outdoor is a great deal. Although there aren’t always promotions, the prices are very fair. Other e-commerce platforms artificially inflate prices before discounting, keeping the final prices still high,"said Shanghai resident Ms. Li, who bought ten windbreakers in one go from the Ruisu Outdoor flagship store.
With rigorous selection and fair pricing, it’s no wonder Ruisu Outdoor truly deserves its title as the most cost-effective outdoor brand. The Ruisu Outdoor flagship store has thus become the top choice for many outdoor enthusiasts, with its membership growing daily.
According to Ms. Li, head of Ruisu Outdoor’s Tmall operations, the store receives over a million visits daily, with membership exceeding tens of thousands and growing by a thousand new members each day. Ms. Li noted that these numbers only reflect Tmall platform memberships and do not include those from Taobao, Dangdang, or the China Construction Bank flagship stores.
"High traffic boosts our confidence in building the most cost-effective outdoor brand. Ruisu Outdoor will always consider things from the perspective of the general public, bringing them top-quality, best-value outdoor products. We aim to win over every customer with sincerity—our values are fundamentally opposed to the short-term profit-driven mindset of capital," Deng Chaojun reiterated.