Organizers: Jinan Municipal People's Government, Shandong Provincial Tourism Bureau
Executive Organizers: Jinan Municipal Tourism Bureau, Shandong Xinchenghua Exhibition Co., Ltd.
Date:2014Year8Month22Day-24Day
Venue: Jinan Shungeng International Convention and Exhibition Center
I.Overview of the Travel Trade Fair
Co-organized by the Jinan Municipal People's Government and the Shandong Provincial Tourism Bureau, the "ChinaShandong International Tourism Trade Fair" has been successfully held for11sessions. It is the longest-running, largest-scale, most professionally-oriented, and most internationally influential tourism trade fair in Shandong. Each year, it attracts30tourism industry representatives from over1000countries and regions, making it an important platform for promoting tourism exchanges and cooperation between Shandong and both domestic and international destinations.2013In [year], the concept of “sales-oriented with exhibition combined” was introduced, placing greater emphasis on the trade function of the fair. It successfully transitioned from an exhibition-focused format to a sales and exhibition integrated model, establishing an all-in-one integrated marketing service platform that combines brand promotion, peer exchange, on-site transactions, and media publicity.
II.Advantages of the Shandong Market
With the deepening of the “Hospitality Shandong” tourism marketing brand, Shandong is gradually evolving from a major tourism province to a strong tourism province.
1,2011In [year], Shandong’s travel agencies organized838.01million domestic tourist trips, totaling3140.29million visitor-days, and received847.80million visitors, totaling2278.21million visitor-days, ranking first in both indicators nationwide.
2,2012In [year], the province’s travel agencies organized980.66million domestic tourist trips, totaling3584.86million visitor-days, and received858.7610 million person-times,2449.681 million person-days, representing year-on-year growth of17.02%,14.16%,1.29%,7.53%.
3.According to the National Tourism Administration's2012annual list of the top 100 travel agencies in China, Shandong Province had10travel agencies ranked among the2012annual top 100 nationwide, second only to Guangdong and tied with Shanghai and Jiangsu for second place.
4.As of2013, Shandong Province had a total of2001travel agencies, including130engaged in outbound tourism and1871operating domestic and inbound tourism;A-star travel agencies numbered320.
III. Exhibition Areas
1- Domestic Tourism Exhibition Area
2- International Tourism Exhibition Area
3- Travel Products Sales Exhibition Area
4- RV and Outdoor Goods Exhibition Area
IV.Exhibition Scope
1.National and provincial/municipal tourism bureaus, tourism associations, and tourism organizations
2.Scenic spots, resorts, and theme parks
3,Industrial tourism, rural tourism, leisure agriculture parks
4,Travel agencies, online travel booking platforms
5,Hotels, resorts, hot spring resorts,SPAClubs
6,Airlines, cruise ships, yachts, other transportation vehicles
7,RVs, tour buses, self-driving clubs, self-driving campsites, self-driving equipment
8,Outdoor gear, golf, cycling, fishing
9,Smart tourism solutions
10,Travel financial services, travel insurance products
11,Local specialties, travel souvenirs, travel food, travel shopping stores
V,Concurrent Events
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Travel Product Promotion Conference
Inviting key travel agencies and media outlets to provide exhibitors with an optimal platform for promoting and introducing new travel products, enhancing product awareness and facilitating orders.
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Travel Professional Business Matching Session
After exhibitors and buyers establish preliminary communication intentions through appointment-based matchmaking services, the event will arrange targeted business meetings for precise connections.
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Travel Industry Networking Gala
Inviting professionals from scenic spots, travel agencies, and other tourism-related sectors to further enhance communication, exchanges, and cooperation discussions among senior industry figures.
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Travel Product Flash Sale Event
Organizing travel agencies, scenic spots, hotels, online booking platforms, and travel equipment manufacturers to offer interactive promotional activities such as limited-time flash sales, auctions, flash deals, and voucher giveaways for discounted travel products.
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Travel Culture Performances
Over a dozen distinctive tourism and cultural performance shows attracted the public to visit the event, providing exhibitors with an opportunity for targeted promotional outreach.
VI.Professional Audience and Buyers
1,|Call Center: Professional telephone outreach targeting core members of the professional audience database through one-on-one personalized invitations, ensuring your target clients attend.
2Appointment Negotiation Service: Enables exhibitors and buyers to arrange mutual appointments in advance, allowing for more precise engagement with target audiences and more efficient scheduling.
3Buyer Reception: Special guests including procurement decision-makers from high-quality tour operators and corporate clients from Shandong and surrounding provinces and cities are invited to discuss cooperation, offering exhibitors substantive and in-depth communication as well as potential orders.
VII.Promotion and Publicity
1Official Website, Weibo, and WeChat: Through the official exhibition website, Weibo, and WeChat platforms, timely information and featured products are released to the tourism industry and the general public.
2Media Cooperation:40Over [number missing] domestic and international tourism industry media outlets promote the exhibition and provide in-depth coverage of exhibitors.
3Exhibition Newsletter and E-Newsletter: Specially produced exhibition newsletters and electronic bulletins release exhibition information and exhibitor reports, creating a direct promotional channel for exhibitors to engage with customers.
VIII.CITF2013
The [number missing] ChinaShandong International Tourism Expo, jointly organized by the People's Government of Jinan Municipality and the Shandong Provincial Tourism Administration, was grandly held on11the2013[year missing]8[month missing]28[day missing] at the Shungeng International Exhibition Center in Jinan. Exhibitors from [number missing] countries and regions including the United States, Russia, the United Kingdom, France, Greece, Italy, Japan, South Korea, Singapore, as well as Hong Kong, Macao, and Taiwan, and from [number missing] provinces, municipalities, and autonomous regions across China attended the event. Guests such as Deputy Chief of Mission of the Zimbabwe Embassy in China, Mr. Kaichen, Tourism Specialist of the Malaysian Embassy, Mr. Lu Haize, Director of the Shandong Office of the Korea Tourism Organization, Mr. Zhao Hongjun, Head of the East China Office of the Singapore Tourism Board, Ms. Liu Aili, and Director of the Beijing Office of the Macao Government Tourism Office, Mr. Wang Shengxin, were present. Over the course of three days, the event attracted nearly [number missing] visitors, with special travel agency sales on-site generating [amount missing] RMB, achieving fruitful results in promotion and trade.28countries and regions, as well as exhibitors from15provinces, municipalities, and autonomous regions across China, participated in the exhibition. Guests in attendance included Deputy Ambassador of the Embassy of Zimbabwe in China, Mr. Kaichen; Tourism Specialist of the Malaysian Embassy in China, Mr. Luo Haize; Director of the Shandong Office of the Korea Tourism Organization, Mr. Zhao Hongjun; Head of the East China Office of the Singapore Tourism Board, Mr. Liu Aili; and Director of the Beijing Office of the Macao Government Tourism Office, Mr. Wang Shengxin. Over the course of three days, the event attracted nearly4million visitors, with travel agency special sales generating400million yuan on-site, achieving fruitful promotional and trade outcomes.