Explorers Go All Out: 626 Mid-Year Mega Sale Dominates Outdoor Sports Category
Published: 2026-09-25
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Last updated 2026-09-25 — The mid-year sale has turned June into a “red battlefield” for e-commerce giants. Following JD.com’s 618 anniversary where Explorers claimed the top sales spot in the outdoor category, Tmall is gearing up for another showdown on June 26, with a massive clothing promotion about to ignite. Riding the wave of the World Cup craze, consumers are setting their sights on sporty and outdoor apparel. China’s leading outdoor brand—...
The mid-year sale has turned June into a “red battlefield.” Following JD.com’s 618 anniversary where Explorers claimed the top sales spot in the outdoor category, Tmall is gearing up for another showdown on June 26, with a massive clothing promotion about to ignite. Riding the wave of the World Cup craze, consumers are setting their sights on sporty and outdoor apparel. China’s leading outdoor brand—Explorers goes all out, offering 50% off site-wide with free shipping on 6.26. The “Brave Action” mid-year sale is set to electrify the crowd.
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(Explorers Go All Out: 626 Mid-Year Mega Sale Dominates Outdoor Sports Category)
The customer service team at Explorers’ official Tmall flagship store reminds everyone that to avoid shopping congestion on June 26 and easily secure your desired items, consumers can pre-select products and add them to their carts, claim coupons in advance, and top up Alipay ahead of time to prevent online banking “traffic jams” on 626. Additionally, scanning the QR code of the Explorers official flagship store via the Taobao or Tmall app will keep you updated with the latest news.
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