In such a harsh environment, one must quickly adapt to the special living conditions. Eating, living, walking — everything requires serious learning. In the no-man's land of Hoh Xil, anyone’s arbitrariness is constrained by nature, and every person is seen as having equal value in life.
To ensure the safety of the participants and the smooth implementation of the activity plan, based on the actual conditions of the Hoh Xil Tibetan antelope protection project site, Lion Outdoor specially invited a professional team of consultants and coaches to organize participants in outdoor training courses and a series of adaptive exercises. At the same time, Lion Outdoor provided targeted equipment solutions based on the climate and road conditions along the route, ensuring the participants’ physical comfort under the professional protection of Lion Outdoor gear, allowing them to better free their minds and experience the perfect harmony between body and nature. This included 50L backpacks, two-piece waterproof jackets, elastic quick-dry pants, hiking shoes, outdoor glasses, headscarves, hats, vests, water bottles, whistles, and other equipment.
For this reason, as the organizer of the event, Lion Outdoor specifically applied its years of advanced experience in design and R&D in the outdoor gear industry to develop a comfortable and safe series of outdoor adventure wear to ensure the smooth progress of the activity. "After entering Hoh Xil, the average altitude of the plateau is 4,600 meters, and the temperature difference between day and night is large. Therefore, we specially prepared and developed a series of products to maximally meet the temperature range for outdoor activities. We also set higher requirements for the functionality of this custom-designed series to cope with various complex outdoor environments," said Lü Menglong, Development Director of Lion Outdoor Products Co., Ltd.
Practicing Environmental Protection Concepts
Lion Outdoor recruited photography and environmental enthusiasts from all walks of life to form the 2014 Hoh Xil Tibetan Antelope Protection Volunteer Team. "Currently, after careful selection, the Lion Outdoor Hoh Xil Tibetan Antelope Protection Volunteer Team has successfully completed its mission.
Xu Rongsheng explained that in today’s world of resource scarcity and severe ecological damage, environmental protection issues are increasingly drawing public attention. Hoh Xil is rich in rare wildlife resources and is known as an animal paradise and a pure land on Earth. Its ecological environment is of great importance and has garnered attention from both enterprises and society. "As an outdoor company with a strong sense of social responsibility, Lion Outdoor has always made protecting nature a key mission in our brand development. By initiating this volunteer recruitment to go deep into Hoh Xil and protect the precious Tibetan antelope, we aim to pay tribute to the environmental guardians and martyrs’ families who have sacrificed their lives in the reserve, and to donate relevant supplies and equipment to the brave guardians at the protection stations who work in harsh conditions and fight heroically against poachers. We hope to contribute to the environmental protection efforts in Hoh Xil in this way."
Industry insiders noted that by mobilizing its own brand strength, Lion Outdoor calls on all sectors of society to recruit environmental enthusiasts. Especially in today’s context of resource scarcity and severe ecological damage, where environmental protection issues are increasingly gaining attention, and Hoh Xil is rich in rare wildlife resources, known as an animal paradise and a pure land on Earth, the significance of its ecological environment has drawn attention from enterprises and society, making this initiative far-reaching.
In fact, the domestic outdoor brand Lion Outdoor proposed the brand concept of "Equality, Respect, Love" as early as three years ago and closely integrated this concept with its public welfare activities. Whether it was the African Maasai Mara wildlife protection project or the upcoming Hoh Xil environmental journey, Xu Rongsheng, Chairman of Lion Outdoor Products Co., Ltd., had already given further thought: "Unlike other companies that simply advertise, we are now more focused on promoting in-depth corporate public welfare initiatives through the combination of 'public welfare activities + self-media platforms.' We don’t need to deliberately promote the corporate brand but rather play more of a behind-the-scenes role. After several events, even without excessive branding by the company, the 'Equality, Respect, Love' brand philosophy has gradually taken root in people’s hearts."