In 2014, the Asia Outdoor Trade Show and Beijing Runner Sports Goods Co., Ltd. will collaborate to launch the “Running Zone (Running Village)”. The aim is to leverage the platform of the Asia Outdoor Trade Show to present professional running gear more comprehensively, creating an efficient communication bridge between premium running gear brands and retailers looking to sell such products. It also seeks to integrate various running-related resources to jointly promote the development of China’s running market. The project is mainly divided into four modules: the running gear exhibition area, running gear awards, the China Running Industry Forum, and a trail running race.
