The 2014 Autumn/Winter and 2015 Spring/Summer trade fairs of Tuto Outdoor were held in Xiamen, showcasing enhanced product strength
On July 11, 2014, the 2014 Autumn/Winter and 2015 Spring/Summer trade fairs of Tuto (Xiamen) Outdoor Products Co., Ltd. were held at the company’s Xiamen headquarters, with all direct sales teams and franchise clients from across the country in attendance.
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The event opened with an energetic runway show, where models showcased the main products of Tuto Outdoor for the 2014 Autumn/Winter and 2015 Spring/Summer seasons. The stylish and well-coordinated displays highlighted the functionality and fashion appeal of the products.
After the runway show, Mr. Huang Chenghui, CEO of Tuto Outdoor, took the stage. He shared the company’s performance in store expansion and travel services during the first half of 2014, and also outlined development plans for the second half of the year. This year, in addition to continuing its rapid expansion of retail stores, Tuto has focused on opening around 2,000 square meters of specialized stores. In the first half of this year, Tuto’s specialized outdoor product stores have already opened in Chengdu Overseas Chinese Town and Chengdu Auros Plaza in Sichuan, Wuhan Jiangxia Zhongbai Plaza and Wuhan Vanke CBD City Plaza in Hubei, and Changchun Chongqing Road International Trade Center in Jilin. Store openings in Zibo, Luoyang, Suzhou, and other locations are also scheduled for the second half of the year. In addition, while Tuto Travel’s “Hulunbuir Grassland Self-Drive Tour” route has been highly popular, the Gannan route is now available for customization, and the “Most Beautiful Dali” route is about to be launched. Furthermore, Tuto Travel plans to develop more distinctive travel routes, offering the perfect free-spirited journeys for travel enthusiasts. Finally, Mr. Huang expressed that his greatest wish is to move forward together with partners.
This was followed by professional product training. The training was divided into four sections: apparel, footwear, equipment, and accessories. Relevant leaders from Tuto’s product department provided guidance on how to place scientifically sound and reasonable orders based on different store types, positioning, and consumer behavior, through detailed data analysis, trend forecasts, new product breakdowns, and professional ordering instruction. The aim was to enhance store performance.
The intense and efficient ordering process then commenced. Over the next six days, participants will complete orders for the 2014 Autumn/Winter in-stock items and the 2015 Spring/Summer pre-season items. We wish every Tuto store great sales success.
This trade fair demonstrated Tuto’s understanding of and confidence in the outdoor industry as a comprehensive service provider for China’s outdoor lifestyle. Tuto not only leads the domestic outdoor retail industry but is also set to carve out a new realm in the travel sector.
This trade fair demonstrated Tuto’s understanding of and confidence in the outdoor industry as a comprehensive service provider for China’s outdoor lifestyle. Tuto not only leads the domestic outdoor retail industry but is also set to carve out a new realm in the travel sector.