From July 23 to 26, the annual Nanjing Asia Outdoor Products Expo will soon kick off at the Nanjing International Expo Center. During the event, Skyleader, the exclusive equipment sponsor of China’s first star outdoor adventure show "Mystery Land," will appear at Booth B4600. It is reported that this year, Skyleader will not only launch a new-themed exhibition to explore the unknown — a new perspective on star outdoor experiences — but will also invite on-site visitors to participate in interactive activities to win exclusive "Mystery Land" outdoor gifts.
New media interaction — thousands of interactive gifts await you!
At the expo, the Skyleader "Mystery Land" themed exhibition area will feature a QR code interactive lottery. Visitors can simply scan the QR code to follow Skyleader’s official WeChat account and join the interactive draw, with a chance to win custom-designed "Mystery Land" T-shirts, bandanas, multi-functional luggage tags, and other star-themed outdoor gifts. Skyleader revealed that they have prepared over 3,000 "Mystery Land"-themed gifts for the expo.
A new fashion in outdoor and cross-industry integration — interactive gifts at the self-driving forum!
"Mystery Land" showcases both star-led outdoor fashion trends and a grand display of outdoor lifestyles. Self-driving, as one of the popular outdoor modes, is also a trendy outdoor experience among urbanites today. At this expo, Skyleader will also invite well-known self-driving enthusiasts and guests to discuss new self-driving experiences. Those who interact with the guests and speakers at the forum will have the chance to win custom-designed "Mystery Land" interactive gifts.
"Skyleader has always hoped to see more people participate in and love the outdoors. We also hope that through the interactions and giveaways at this expo, we can attract more attention to outdoor activities and promote better development of China’s outdoor industry," said Ms. Zeng Hua, General Manager of Skyleader, who just returned from the set of "Mystery Land." During the show’s airing, in addition to the interactive gifts at the expo, Skyleader — as the exclusive outdoor equipment sponsor of the program — will also launch synchronized online and offline interactive activities where participants can win star gear gifts. From July 20 to August 20, designated Skyleader stores will take part in the "Scan to Win Star Outdoor Gifts" campaign. During the show’s broadcast, Skyleader’s official Weibo and WeChat platforms will also launch interactive topics in sync with each episode, giving participants the chance to win a star-themed gear package worth over 1,000 yuan!