From July 23 to 26, 2014, the 2014 (9th) Asia Outdoor Exhibition was grandly held at the Nanjing International Expo Center. The leading German outdoor brand VAUDE participated in the exhibition with new products. From the outdoor-themed display area to the equipment history wall, from the launch of environmental initiatives to the sharing of cycling activities, VAUDE perfectly integrated its brand history with outdoor culture this time, offering visitors a more unique experience of outdoor culture.
In addition, VAUDE launched an on-site theme activity called “For the Environment, Let’s Use Handkerchiefs Together.” On-site visitors had the chance to win VAUDE eco-friendly handkerchiefs simply by interacting with VAUDE’s official WeChat and Weibo accounts.
From products to brand to culture, VAUDE has always focused not only on product quality and innovation but also on the development of brand culture. VAUDE’s 40-year brand history and culture were vividly showcased at this exhibition.