July 29, 2014, Beijing — China’s premier ski, sports, and tourism resort complex, the Secret Garden of Genting Resort, and the global leader in all-wheel-drive technology, Audi, today jointly announced a strategic brand partnership. The signing ceremony was held at Audi City Beijing, attended by senior executives from both sides as well as Audi Ambassador and Pioneer Cheng Congfu. This brand collaboration will once again showcase the Secret Garden of Genting Resort’s unique resource advantages, perfectly combining its sporting assets with the century-long appeal of Audi’s technological innovation. It marks a new chapter in Audi’s deep cultivation in the Chinese market and aims to jointly create China’s foremost ice and snow entertainment resort destination.
Speech by Mr. Xiao Huanwei, Chairman and CEO of Secret Garden of Genting Resort
The Secret Garden of Genting Resort has currently planned and developed 87 ski runs with a total length of approximately 70 kilometers, along with 22 chairlifts spanning about 30 kilometers in total. Once fully completed, it will become China’s largest ski resort. As a skiing paradise for beginners and intermediate enthusiasts, the resort will also offer more attractive package deals and instructional services. Amidst forests, hills, and grasslands, the scenery changes beautifully with the seasons. As a summer retreat, the Secret Garden of Genting Resort also provides the most pleasant landscapes, the most thoughtful services, and the richest recreational activities for family travelers and road-trippers. It promises every vacationer seeking the truth of nature, the joy of sports, and the beauty of culture a refined and distinguished experience.