On July 30, the departure ceremony of the 2014 “The Power of Walking – Traces of the Heart Dunhuang” public welfare project, initiated by actor Chen Kun, was grandly held in Dunhuang. The renowned Austrian outdoor brand NORTHLAND, as the exclusive equipment sponsor, attended the event. In the coming days, NORTHLAND will provide high-tech outdoor gear to Chen Kun and the volunteers, supporting the team members in completing the 180-kilometer extreme desert trekking challenge.
The extreme trekking experience in desert terrain allows each participant to achieve a psychological breakthrough by pushing their physical limits. For NORTHLAND, leaving one’s mark on the vast world and thereby discovering a different side of oneself is not only a deep-seated yearning within each of us, but also an unforgettable life memory.