When it comes to The Voice of China, most people are no strangers to it, and when it comes to the show’s mentor Yang Kun, many have even more vivid memories. As a representative figure in China’s music industry and one of the most watched star mentors, Yang Kun has won the love of many with his outstanding achievements in music and his highly charismatic personal style.
At 1:58 PM on August 8, renowned musician Yang Kun, witnessed by numerous media outlets, officially signed with the world’s top outdoor sports brand — France’s Pelliot, becoming the brand’s first Chinese ambassador.
Speaking about this endorsement, a person in charge from Yang Kun’s team stated that many brands had previously approached Yang Kun, hoping he would become their spokesperson. However, out of responsibility to consumers and his fans, as well as due to his own value for his personal image, Yang Kun was very selective when choosing a brand. It wasn’t until he met Pelliot that both sides hit it off immediately.
“Yang Kun himself is very fond of outdoor activities and has always had great trust in the Pelliot brand,” the person in charge said. Pelliot, born in Paris, France, is named after the famous explorer and sinologist Paul Pelliot. It is not only a world-class outdoor sports brand but also has profound cultural roots, along with deep connections to China. Its healthy and uplifting brand style fits Yang Kun’s personal image perfectly. Moreover, unlike other outdoor sports brands, Pelliot focuses on creating professional-grade outdoor gear that combines functionality, fashion, and comfort — which also aligns closely with Yang Kun’s dedicated attitude toward music.
It is understood that in countries such as Europe and America, where outdoor sports are well-developed, Pelliot enjoys a large base of loyal users and has long ranked first in market share within its industry. After entering the Chinese market, it has set up flagship online stores on major e-commerce platforms such as Tmall and JD, offering a wide range of products including men’s, women’s, and children’s jackets and pants, fleecewear, quick-dry clothing, windshirts, outdoor shoes and socks, T-shirts, and more. These products have also gained widespread popularity among Chinese outdoor sports enthusiasts.
This successful signing between Pelliot and Yang Kun is bound to spark another wave of enthusiasm for outdoor sports, allowing more and more people in China to truly experience the outstanding charm of a world-class outdoor brand.