The LOWA brand made its appearance at the 2014 Asia Outdoor Exhibition
Published: 2026-09-24
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Last updated 2026-09-24 — In 1923, LOWA was born in the hands of a shoemaker named Johann Wagner in Jetzendorf, Bavaria, southern Germany. This elderly cobbler only worked during the day and devoted himself to the joy of creating music at night. As a result, the old craftsman could only make a few pairs of shoes each day, but each pair was of exceptional quality. Before long, these shoes became...
In 1923, LOWA was born in the hands of a shoemaker named Johann Wagner in Jetzendorf, Bavaria, southern Germany. This elderly cobbler only worked during the day and devoted himself to the joy of creating music at night. As a result, the old craftsman could only make a few pairs of shoes each day, but each pair was of exceptional quality. Before long, these shoes became well known throughout Germany, forming the original LOWA shoes. Fifteen years later, the old cobbler’s son followed in his father’s footsteps and established the globally renowned, leading position of LOWA in the outdoor footwear industry. Despite 90 years having passed, the original craftsman’s sincerity and precision in handmade craftsmanship have been upheld as the enduring spirit of superior shoe-making at LOWA.
As one of the world’s earliest and most important footwear manufacturers, for 90 years, LOWA has remained committed to handcrafting its boots and shoes. Senior craftsmen maintain a spirit of excellence in every detail and manufacturing process, ensuring that each pair of LOWA shoes possesses a noble and outstanding quality. In 2005, LOWA officially entered the Chinese market, where its top-tier shoe materials and the rigorous traditional German craftsmanship have gained increasing recognition among Chinese consumers.
Beyond an unwavering pursuit of quality, LOWA also places particular emphasis on combining traditional shoe-making craftsmanship with modern materials and innovative technology, making LOWA products more characteristic of the times. More than ten patented technologies—including the SPS walking assurance system, the foot climate regulation system, and the globally unique C4 tongue system—have created LOWA’s globally leading foot comfort system, endowing LOWA shoes with unparalleled comfort and durability, ensuring that no matter where you walk, you can enjoy the prestigious feeling of technology at your feet.
The dedication to quality and continuous innovation in technology have earned LOWA the Gold Equipment Award from the American outdoor magazine FLSH ALASKA, and its outstanding quality has been selected as part of the German national standard, solidifying its leading position in the global outdoor footwear field.
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