Just after Qixi Festival, with summer vacations and family trips heating up, one of China’s largest hotel groups, New Century Hotels & Resorts, has officially launched its “Super Value Period – Season One WeChat-Themed Room Mega Discounts” campaign. This kicks off a wave of attractive deals, with stays in WeChat-themed suites starting as low as 258 RMB. The special offer is valid until September 30.
A relevant person in charge from the marketing department of New Century Hotels & Resorts also stated that the second and third seasons — and more — of WeChat-themed rooms will be launched successively. In addition to offering features such as searching for hotels, completing bookings, payments, and reviews via WeChat, the group will continue to develop services like bill inquiries, WeChat member privilege discounts, and even a seamless multi-channel experience throughout the entire stay to meet customers’ personalized and customized needs.