In the market, when it comes to short-term rentals, international players include Homeaway and Airbnb, while domestic options feature Tujia and Xiaozhu. As a pioneer in the global short-term rental space, 57yx has chosen a more niche market—specifically providing overseas short-term rental services for Chinese outbound travelers. Zhang Hengde, founder and CEO of 57yx, defines the company as “building a home abroad for Chinese people.” With outbound travel becoming increasingly popular, helping Chinese truly experience foreign cultures and lifestyles, and live like locals, embodies 57yx’s vision of seeking common ground while preserving differences, and striving for global harmony.
Currently, 57yx is the international short-term rental apartment booking website with the largest inventory of overseas listings in the Chinese market. Established in 2012, it offers thousands of properties worldwide, covering regions such as Hong Kong & Taiwan, the United States, the United Kingdom, Australia, Thailand, and Singapore. The property types include city-center apartments, vacation villas, charming local homestays, and customized accommodations for overseas study camps and summer programs. 57yx serves Chinese travelers heading to Hong Kong, Taiwan, and other countries abroad. As a company with a deep understanding of Chinese culture, 57yx knows Chinese accommodation preferences and habits better, and is able to offer superior service to Chinese outbound customers.
57yx places great emphasis on cultural experiences, encouraging interaction between users and hosts. Confucius’ “The Book of Rites · The Conveyance of Rites” once stated: “When the Great Way prevails, the world is for all. The worthy and the capable are selected, and trustworthiness and harmony are promoted. Hence, selfish scheming is suppressed, theft and rebellion do not occur, and outer doors remain unshut—this is called Great Harmony.” The ideal world humanity can ultimately achieve is one where everyone loves and helps one another, every family lives in peace and works happily, with no division or strife. In 57yx’s product design, Chinese travelers can easily stay in local homes, be guided by residents to experience the most distinctive aspects of life there, enjoy the most representative local cuisine together, share their joys, truly enter their world, drink and converse freely, and discuss life. This is the vision of global harmony that 57yx pursues.
57yx’s in-depth involvement in the short-term rental field is backed by a highly experienced team. CEO Zhang Hengde graduated from the Ross School of Business at the University of Michigan and was formerly a senior executive at 5i5j Group. The core members of the team come from well-known international short-term rental platforms and leading internet companies. Regarding this team composition, investor Lenovo Stars commented, “International short-term rentals require extensive industry experience. We are optimistic about 57yx’s professional team and market focus. 57yx is a company that places great importance on user experience and product reputation. We believe they can establish their own brand in the short-term rental market.”
Lenovo Stars places great emphasis on a company’s brand positioning and industry vision, excelling at identifying and nurturing leading enterprises in their fields. This strategic partnership between 57yx and Lenovo Stars is not only due to 57yx’s significant share in the international short-term rental market but also reflects the ongoing capital recognition of the short-term rental industry.
Zhang Hengde stated: “The new funding will primarily be used to further optimize our service system, enhance the user experience to the extreme, expand our talent pool, and build our brand.”
57yx’s continuous efforts in the international short-term rental field have begun to gain recognition from both capital and the market. As Chinese people venture abroad, 57yx remains committed to serving them well, becoming a golden brand for Chinese travelers going global.