Henan Tourism Innovates by Uniting Online Promotion Power
High-Temperature Subsidy "Code" Delivered – "YuJu Group" Takes Action
This weekend, at popular scenic spots such as Shaolin Temple, Longmen Grottoes, and Yuntai Mountain, tourists from all over the world were deeply captivated by a remarkable scene — a group of young people wearing white T-shirts emblazoned with large QR codes darted among the crowds. They were specially delivering a “high-temperature subsidy” to visitors coming to Henan and the hardworking staff on the front lines of the attractions — a bottle of refreshing mineral water expressing the heartfelt summer care from their hometown, Henan. These young volunteers are all part of a spontaneous group called the “YuJu Group.” The event was warmly welcomed by the public, reaching over 2.2 million netizens on Sina Weibo during the campaign and gaining nearly a thousand new followers on WeChat.
