Walking sounds so ordinary that most people take it as an instinct and never consider whether it holds the power to touch the soul. Beyond instinct, within walking, can we embark on an ultimate exploration of ourselves and discover an unknown version of who we are? As the exclusive equipment sponsor of the 2014 “Walking Power – Heart & Trace Dunhuang” public welfare project, Austrian brand NORTHLAND will launch the “Walk the World, Find Yourself” walking activity this fiery August. We invite outdoor enthusiasts who dream of exploring the outdoors and long to rediscover themselves to join NORTHLAND in interpreting the profound meaning of “walking.”
“Walking Power” is a spiritual development public welfare project initiated by renowned actor Chen Kun in 2011. It encourages people to quiet down through the most instinctive form of movement—walking—and engage in dialogue with their inner selves. On August 6, 2014, with the full support of NORTHLAND equipment, volunteers successfully completed their trek across the Gobi Desert. During the 160-kilometer, six-day-and-five-night journey through the Gobi, the customized gear provided by NORTHLAND helped every participant successfully endure extreme natural conditions such as scorching heat, dryness, and sudden temperature changes, offering them comprehensive and professional all-weather protection.

When the volunteers arrived at the finish line, dusty and sunburned, countless outdoor enthusiasts who had been following their journey must have already felt their excitement bubbling over, equally longing for an unforgettable trek that would free their spirits from the constraints of daily life. However, due to limited spots for volunteer walkers, many outdoor enthusiasts were unable to participate in this Gobi trek, leaving behind a tinge of regret.
But NORTHLAND has never ignored their voices and aspirations. Founded in 1973 by renowned Austrian mountaineer Gerwalt Pichler, NORTHLAND began as a technical brand specializing in extreme climbing and mountaineering, and has since evolved into a pioneer in the full range of outdoor gear, covering both sports and urban leisure. Therefore, NORTHLAND deeply understands outdoor enthusiasts’ passion and dedication to conquering nature, and continuously strives to combine performance, comfort, and style in its products, so adventurers can set off on unknown journeys without hesitation.
If you still haven’t let go of your longing for walking, if you still dream of a transcendent journey that challenges the limits of body and mind, then now NORTHLAND is offering you the chance to find a walk aligned with your soul. Starting August 13, registration for the NORTHLAND “Walk the World, Find Yourself” walking activity is officially open. Whether you’re going with your best friend, a girls’ trip with your close pal, or venturing out solo, as long as you have the dream to walk, a detailed plan, ample vacation time, and more importantly, the desire to connect with your inner self during an impromptu outdoor adventure, sign up now. Submit your walking plan and route, and let everyone see your yearning for the journey and your anticipation for the challenge.
Among all applicants, NORTHLAND will select five participants whose walking plans and motivations are most moving to experience top-tier equipment used by Chen Kun and other team members in the 2014 “Walking Power – Heart & Trace Dunhuang” public welfare project. With such limited spots, standing out among so many applicants won’t be easy. If you’re tired of the monotony and rigidity of city life and crave breaking free from mental constraints to achieve self-transcendence through walking, what are you waiting for? Make your walking dream come true now—perhaps the journey of liberating your spirit begins the moment you register.
“Walk the World, Find Yourself” Walking Activity Registration Requirements: