With less than a month to go before the Mid-Autumn Festival, although the festive atmosphere is still somewhat subdued, the sales and promotion of New Century mooncakes in the market have already begun.
Sales data on the mooncakes obtained from the Finance Department of New Century Hotels Group show that currently, the sales volume of mooncake gift boxes remains relatively steady, especially the 138-yuan to 168-yuan “Kaiyuan Tongbao” series of affordable mooncake gift boxes, which are seeing increased sales and taking a populist approach. Based on this market sales trend and estimated order volumes from various hotels, the total sales volume of New Century mooncake gift boxes this year is expected to increase by about 5%, with the total sales amount remaining roughly the same as last year.
It is understood that, according to past trends, mooncakes—being a seasonal food—are in even higher demand as the festival approaches. Therefore, consumers who wish to purchase mooncake gift boxes can place their orders early through New Century Hotels branches, the official website of New Century Smart Creation, or the official WeChat account of New Century Hotels Group.