Dianxian 101 Introduces Japanese Family Restaurant Brand JOYFULL; Soft Opening in October

▲ Dianxian 101 introduces the Japanese family restaurant brand JOYFULL. (Photo / from the official JOYFULL website)

Reported by Huang Shiyuan, Taipei

After opening its first overseas branch in the Philippines two years ago, Dianxian 101 is bringing in the popular Japanese family dining brand JOYFULL this year, with a soft launch planned for October. Originating in Oita Prefecture, Kyushu, JOYFULL already has 780 outlets across Japan, ranking among the top three family restaurant brands in the country and is also a publicly listed company.

The first JOYFULL in Taiwan is located in the Dazhi area of Taipei, housed in a standalone building with a total indoor and outdoor area of 750 ping, featuring a dedicated parking lot. The dining space, spanning over 200 ping, is designed and built to replicate the original Japanese decor, focusing on affordable prices, comfort, and convenient transportation.

For the menu, the brand has adapted Japanese originals to suit Taiwanese tastes, while the Japanese head chef will be stationed in Taiwan for over three months, conducting daily trial cooking to allow customers to experience authentic Japanese flavors without needing to board a plane.