1. Latest Industry Trends
(1) InterContinental Hotels Group, which owns multiple hotel brands including Indigo, recently released its financial report for the first half of 2014. The report shows that the group performed exceptionally well globally, with operating profit rising by 6%. Greater China continued to lead performance within the Chinese hotel industry, with RevPAR (Revenue per Available Room) in the second quarter increasing by 4.6%, and overall RevPAR for the first half of the year up by 4.3%. [Details]
(2) Recently, AccorHotels, the parent company of MGallery, has launched a Chinese language search and booking function on its online reservation website for Chinese-speaking guests, allowing them to “book memories for the future” on the Accor platform. [Details]
II. Analysis of Boutique Hotel Brand Influence in July
1. Top 10 Boutique Hotel Brand Power Rankings
2. Brand Analysis
Banyan Tree Holdings Limited, headquartered in Singapore, is a leading developer and operator of world-class resorts, hotels, and spas. The group currently operates 94 hotels, resorts, and spas across 26 countries and regions, including the Maldives, Phuket and Bangkok in Thailand, Seychelles, Lijiang in China, and Bintan in Indonesia, as well as two golf courses. Its brand portfolio includes “Banyan Tree” and “Angsana.” Additional properties are set to open in Mexico, Barbados, India, China, and Greece. The group is expanding its global footprint to include the Middle East, Central America, Europe, and Africa. By 2013, Banyan Tree managed or owned 36 hotels and resorts, approximately 70 spas, 90 retail galleries, and three golf courses.
As a multinational developer and operator of top-tier resorts, residences, and spas, Banyan Tree seamlessly integrates environmental consciousness into the romantic travel experience. All its hotels, resorts, residences, spas, Banyan Tree Gallery outlets, and destination clubs adhere to the brand philosophy of “Sanctuary,” aiming to provide guests with journeys that allow complete relaxation of body, mind, and spirit.
Moreover, as a socially responsible corporation, Banyan Tree Group actively participates in philanthropic initiatives. In 2009, it established the Banyan Tree Global Foundation, which provides internal consulting services on corporate social responsibility for the group. The foundation promotes and implements projects that deliver social, environmental, and economic benefits to all stakeholders, guiding the group in fulfilling its CSR commitments. Its active engagement in social responsibility has helped earn the Banyan Tree brand — and the group as a whole — an excellent reputation in the hospitality industry, which in turn drives continuous growth and development.
In addition, as a socially responsible enterprise, Banyan Tree Group is actively involved in public welfare initiatives. In 2009, it established the Banyan Tree Global Foundation, which provides internal consulting services on corporate social responsibility for the group. The foundation promotes and implements projects that benefit all stakeholders in social, environmental, and economic aspects, guiding the Banyan Tree Group in fulfilling its corporate social responsibilities. Its active commitment to social responsibility has also helped Banyan Tree Hotels and Resorts, among others under the group, continuously earn a strong reputation in the hospitality industry, which in turn further drives its growth and development.