The most investor- and commercial real estate developer-focused brand among outdoor brands

 

　　Tutu Outdoor, a brand that gathers more than 200 well-known global brands and over 10,000 types of products, has seen rapid development in recent years, showing strong growth momentum. It now operates over 450 directly managed stores nationwide, with a total of more than 700 stores including franchised ones. The Tutu Professional Outdoor Products Store on Zhengzhou Jingsan Road, which opened at the end of 2013, covers nearly 10,000 square meters and is currently the largest single outdoor products store in China. In 2014, over 10 large Tutu stores of around 2,000 square meters in cities such as Wuhan, Chengdu, Changchun, Zibo, Luoyang, Suzhou, Changsha, and Xi'an also opened successively, becoming new landmarks in urban commercial centers.

　　As China's largest and most professional outdoor products retail chain brand, Tutu not only sells outdoor sports gear but also promotes a new concept of outdoor living. “Tutu Travel” provides distinctive travel services that integrate outdoor sports, customized holidays, sightseeing, and cultural experiences, addressing all aspects of consumer needs from outdoor gear to travel protection in one-stop service, helping more people achieve true travel. Iconic routes such as “Ride Freely Across the Land – Tutu Hulunbuir Self-Drive Tour,” “Romance Amidst Clouds and Snow – Tutu Dali Slow Time Tour,” and “Dreaming of Shangri-La – Tutu Gannan Tibetan Culture Exploration Tour” have received widespread acclaim.

　　As everyone knows, finding a good project is far more difficult than seeking investment. Finding a good project is the first step to entrepreneurial success. Tutu’s strong brand power, multi-brand portfolio advantages, flexible exchange policies, and professional retail management support have undoubtedly become key points of interest for entrepreneurs and investors.

　　According to Huang Chenghui, CEO and founding partner of Tutu Outdoor, in the next two years, the Tutu brand will continue to grow rapidly and will increase the opening of large stores over 2,000 square meters. At that time, Tutu welcomes cooperation with outstanding commercial properties and shopping malls across the country to jointly build a comprehensive service provider for China’s outdoor lifestyle. We believe that in the near future, through its efforts, Tutu will be present in every city in China.