I. Overview of the Development of China's Domestic High-End Hotel Industry in August
1. Latest Industry Developments
(1) Financial reports released by Jinling Hotel Group show that in the first half of 2014, the group achieved total operating revenue of 270.1114 million yuan, an increase of 9.61% year-on-year; net profit attributable to shareholders of the parent company was 15.5838 million yuan, a decrease of 36.01% year-on-year. Earnings per share were 0.05 yuan, with performance falling short of expectations. [Details]
(2) Following Hony Capital’s 1.5 billion yuan investment in Jinjiang Shares, Jinjiang Group has once again partnered with Hony Capital Investment Fund in a bid to acquire nearly 1,000 hotels in Europe; at the same time, the two parties are planning to establish China’s first state-owned hotel industry fund. This move is conducive to propelling Chinese hotel industry national brands onto the global stage. [Details]
(3) Hotels magazine, the authoritative global publication in the hospitality industry, has released the latest rankings of the top 300 hotel groups worldwide for 2013. New Century Hotels Group has jumped into the top 50, ranking 32nd, achieving ahead of schedule its strategic development goal of “entering the world’s top 50 hotel groups.” [Details]
(4) Recently, Hong Kong China Travel Services Hotel Limited held a management contract signing ceremony with Hotel Karoum SARL of the Republic of Guinea. This signing marks an attempt by Hong Kong China Travel Services’ “Regal” brand to go global and enter the overseas hotel market. [Details]
(5) Information from the Shanghai United Assets and Equity Exchange shows that Shenzhen Overseas Chinese Town City Inn Co., Ltd.’s 100% equity stake, held by Shenzhen Overseas Chinese Town International Hotel Management Co., Ltd., is currently listed for transfer at a price of 69.9548 million yuan. [Details]
II. Analysis of the Influence of China's Domestic High-End Hotel Brands in August
1. Top 20 Domestic High-End Hotel Brand Rankings
2. Brand Analysis
As one of the leading high-end hotel brands in China, Century Golden Resources Grand Hotel is a premium brand under Century Golden Resources Hotel Group, which ranks among China’s top 30 hotel management groups. It follows a unique operational model of “self-design, self-construction, self-operation, and self-management,” guided by the philosophy of “service with heart and dedication in action.” Currently, the brand has 14 operational properties across dozens of cities including Beijing, Ningbo, Chongqing, and Xi'an, forming a certain degree of branding, scale, and chain presence.
A major feature of Century Golden Resources Grand Hotel is its large scale. Each property offers hundreds of rooms; according to data from the China Hotel Association in 2013, each outlet provides up to 566 rooms—1.5 times that of Jinling and twice that of Jianguo. Matching its large scale is a comprehensive range of facilities aimed at providing convenience for business and conference activities. Furthermore, leveraging its hotel properties, Century Golden Resources has developed all-encompassing leisure and entertainment venues. For example, underground nightlife complexes have been built at both Beijing Century Golden Resources Grand Hotel and Chongqing Golden Resources Grand Hotel, creating lifestyle hubs integrating shopping, leisure, entertainment, and dining for local residents.
Looking ahead, Century Golden Resources Hotel Group will continue to focus on the Chinese market, aiming to further establish a chain of hotel operations by opening one new five-star hotel each year.