A single membership card with two “identities,” allowing guests to enjoy the benefits and discounts of both memberships simultaneously—such a concept has been first realized by the two hotel brands Kaiyuan and City Celebrity.
On September 12, the strategic cooperation signing ceremony between Kaiyuan Hotels Group and City Celebrity Hotels Group, along with the celebration of Kaiyuan Shangqi Club surpassing 1.5 million members, was held at Zhejiang Sanli Kaiyuan Mingdu Hotel. Attendees included Du Juexiang, Secretary-General of the Zhejiang Hotel Association; Chen Miaolin, Chairman of Kaiyuan Tourism Group; Chen Canrong, President of Kaiyuan Tourism Group; Chen Miaoqiang, General Manager of Kaiyuan Hotels Group; Tan Shousheng, Chairman of the Board of City Celebrity Hotels Group; and Zhou Qian, Vice President of City Celebrity Hotels Group. The two parties explored brand alliance marketing, breaking traditional marketing models and building a hotel operation platform.
